The SA Lotteries X Lotto Campaign Focuses on an Easy Life
Meghan Young — July 9, 2011 — Marketing
References: clemengerbbdo.au & ibelieveinadv
The SA Lotteries X Lotto ad campaign plays on everyone's dream of retiring early. Forgetting about fancy cars, extravagant lifestyles and extreme adventures, this campaign goes straight to one of our most fundamental desires: an easy life filled with little pleasures.
Conceived and executed by Adelaide-based ad agency Clemenger BBDO, the SA Lotteries X Lotto ad campaign depicts two deceptively old folks with the granny hairdo, grandfather cardigan and that stale sense that we only associated with the elderly generation. Yet those two people are actually young with a good early retirement plan thanks to good luck and winning the lottery.
Funny and yet to the point, the SA Lotteries X Lotto ad campaign will surely inspire people to pick up next week's lotto tickets.
Conceived and executed by Adelaide-based ad agency Clemenger BBDO, the SA Lotteries X Lotto ad campaign depicts two deceptively old folks with the granny hairdo, grandfather cardigan and that stale sense that we only associated with the elderly generation. Yet those two people are actually young with a good early retirement plan thanks to good luck and winning the lottery.
Funny and yet to the point, the SA Lotteries X Lotto ad campaign will surely inspire people to pick up next week's lotto tickets.
Trend Themes
1. Early Retirement - Disruptive innovation opportunity: Develop new financial products or services that help people plan and save for early retirement.
2. Lottery Advertising - Disruptive innovation opportunity: Create engaging and relatable advertising campaigns to attract more people to lottery games.
3. Desire for Easy Life - Disruptive innovation opportunity: Design products or services that simplify everyday tasks and provide convenience to consumers.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Utilize advanced technologies, such as AI and VR, to create immersive and personalized advertising experiences.
2. Finance - Disruptive innovation opportunity: Develop innovative investment platforms or tools that offer accessible and user-friendly ways to save and invest.
3. Consumer Goods - Disruptive innovation opportunity: Create products that cater to the desire for simplicity and convenience, such as smart home devices or time-saving gadgets.
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