BEAMS and Salomon Debuted the Air Force Blue RX Slide 3.0
Colin Smith — May 16, 2022 — Fashion
BEAMS partnered up with Salomon to release a new colorway for the collaborative 'RX Slide 3.0' recovery sneaker. As a recovery sneaker, the RX Slide 3.0 is engineered to be comfortable, easy to wear, and breathable. The RX Slide 3.0 now comes adorned in an 'Air Force Blue' colorway that takes full advantage of the mismatched material of the sneaker.
The upper of the shoe features the signature blue with dark black trims around the toe vamp and heel. The midsole of the shoe boasts a vibrant white while the outsole is also black. This creates a uniform, minimalist shoe that draws attention to the breathable upper and eyestay while also showing that its reinforced bottom, front, and back ends ensure the protection of the wearer's foot.
Image Credit: Salomon
The upper of the shoe features the signature blue with dark black trims around the toe vamp and heel. The midsole of the shoe boasts a vibrant white while the outsole is also black. This creates a uniform, minimalist shoe that draws attention to the breathable upper and eyestay while also showing that its reinforced bottom, front, and back ends ensure the protection of the wearer's foot.
Image Credit: Salomon
Trend Themes
1. Recovery Sneakers - The growing demand for comfortable and functional recovery sneakers presents an opportunity for innovative footwear and sports brands to create shoes that prioritize recovery and wellness in addition to performance.
2. Collaborative Design - Collaborative design processes between fashion or lifestyle brands and athletic wear brands have led to sportswear products that prioritize fashion, comfort, and functionality.
3. Minimalist Design - The trend towards minimalist design opens up opportunities for athletic and fashion brands to create comfortable and stylish products that are visually appealing and easily integrated into everyday wear.
Industry Implications
1. Athletic Footwear - Innovative athletic shoe companies can leverage the trend towards comfortable and stylish recovery sneakers to create products that meet the demands of consumers seeking wellness-focused shoes.
2. Fashion - Collaborations between fashion and athletic footwear brands have created products that appeal to style-conscious consumers interested in comfortable and functional sportswear.
3. Fitness - The growing interest in wellness and recovery-focused products among fitness enthusiasts presents an opportunity for athletic wear and fashion brands to create products that meet the needs of this demographic.
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