The RVS by V Iznik Collection Introduces a Touch of Islamic Culture
Meghan Young — October 26, 2011 — Fashion
References: rvsbyv & coolhunting
It can be hard sometimes to make an everyday accessory or necessity stand out from the crowd, but that is exactly what the RVS by V Iznik collection does for eyeglasses. Although adhering to rather classic and even iconic frame shapes, this designer line diverges from the well-trodden path by using pattens inspired by Ottoman quartz tiles.
Designed by Vidal Erkohen in collaboration with the Iznik Foundation, the RVS by V Iznik collection combines the heritage of vintage glasses with the contemporary touches of modern-day design. Hand-made in Istanbul, these eyeglasses also blend Ottoman's millennia-old, tile-making artform into the aesthetic of each creation. These vivid, vibrant frames hold an essence of Islamic culture thanks to this introduction.
The RVS by V Iznik collection is comprised of only 20 pieces of each seven sun and optical styles.
Designed by Vidal Erkohen in collaboration with the Iznik Foundation, the RVS by V Iznik collection combines the heritage of vintage glasses with the contemporary touches of modern-day design. Hand-made in Istanbul, these eyeglasses also blend Ottoman's millennia-old, tile-making artform into the aesthetic of each creation. These vivid, vibrant frames hold an essence of Islamic culture thanks to this introduction.
The RVS by V Iznik collection is comprised of only 20 pieces of each seven sun and optical styles.
Trend Themes
1. Tile-patterned Eyewear - Disruptive innovation opportunity: Incorporating unique and cultural patterns into eyewear design to create a standout and culturally inspired accessory.
2. Heritage-inspired Fashion - Disruptive innovation opportunity: Combining vintage aesthetics with modern design elements to create a unique and nostalgic fashion line.
3. Artisanal Eyeglasses - Disruptive innovation opportunity: Incorporating traditional craftsmanship techniques into eyewear production to create hand-made, one-of-a-kind pieces.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Integrating cultural and historical influences into eyewear design to cater to customers looking for unique and meaningful accessories.
2. Fashion - Disruptive innovation opportunity: Exploring the use of traditional art forms to create fashion items that bridge the gap between past and present.
3. Craftsmanship - Disruptive innovation opportunity: Bringing back traditional craftsmanship techniques to create high-quality, artisanal products that appeal to consumers seeking authenticity.
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