The RunKeeper App is Targeted Towards Those Who are Non-Athletic
Jennifer Paul — April 20, 2014 — Tech
The RunKeeper app is targeted towards people who are non-athletes. The app recently launched and unlike its flagship app that will track your activity during exercise, the RunKeeper app will track all of your daily activity regardless of your physical activity.
This is a great app for those who live extremely busy lifestyles but would still want to get some sort of physical activity into their daily routines. The RunKeeper app allows them to see how much activity they are already doing and then they can add depending on how much more they would like to do overall. The RunKeeper app runs similar to the Fitbit or Nike+ + Fuelband trackers. It keeps a tab on all your movements throughout the day and you can even set activity goals for the day.
This is a great app for those who live extremely busy lifestyles but would still want to get some sort of physical activity into their daily routines. The RunKeeper app allows them to see how much activity they are already doing and then they can add depending on how much more they would like to do overall. The RunKeeper app runs similar to the Fitbit or Nike+ + Fuelband trackers. It keeps a tab on all your movements throughout the day and you can even set activity goals for the day.
Trend Themes
1. Non-athletic Activity Tracking - Disruptive innovation opportunity: Develop tracking apps specifically targeted towards individuals who are non-athletes, providing them with an easy way to incorporate physical activity into their busy lifestyles.
2. Daily Activity Monitoring - Disruptive innovation opportunity: Create apps that track and monitor all daily activities, not just exercise, providing users with a comprehensive view of their overall activity levels.
3. Activity Goal Setting - Disruptive innovation opportunity: Design apps that allow users to set personalized activity goals for the day, encouraging them to increase their physical activity levels and improve overall well-being.
Industry Implications
1. Health and Fitness Apps - Disruptive innovation opportunity: Develop new features for health and fitness apps to cater to non-athletes and provide a more inclusive approach to physical activity tracking.
2. Wearable Technology - Disruptive innovation opportunity: Create wearable devices that monitor and track daily activities, targeting individuals who are looking for a convenient way to incorporate physical activity into their daily routines.
3. Wellness and Lifestyle Apps - Disruptive innovation opportunity: Build wellness and lifestyle apps that focus on holistic activity tracking, helping individuals improve overall well-being by monitoring and encouraging daily activities.
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