Louis Vuitton's Run Away Sneakers Arrive in New Colorways for SS19
References: louisvuitton & hypebeast
French fashion house Louis Vuitton introduces new approaches of its Run Away sneakers in three colorway options that are ready for the warmer seasons. The running sneaker silhouette boasts a premium construction throughout the uppers, blending both calf leather and mesh materials.
It is then accented with the signature Monogram pattern that nods to the brand's iconic design language -- this canvas is found on the back heels and the lace cage. The chunky silhouette boasts a wedge-shaped outsole foundation and sits on top of a hidden footbed. To round out the construction design is are some branding details across the heel counter, the back heels, and the tongue tab. The color options include black and white, all white, and Rose Clair pink.
It is then accented with the signature Monogram pattern that nods to the brand's iconic design language -- this canvas is found on the back heels and the lace cage. The chunky silhouette boasts a wedge-shaped outsole foundation and sits on top of a hidden footbed. To round out the construction design is are some branding details across the heel counter, the back heels, and the tongue tab. The color options include black and white, all white, and Rose Clair pink.
Trend Themes
1. Premium Sneaker Silhouettes - As consumers seek to elevate their style through premium, high-end fashion, there is an opportunity for brands to introduce more luxurious and high-quality sneaker options.
2. Combination of Materials - Incorporating different materials, such as calf leather and mesh, can create unique and visually appealing constructions for sneakers, providing opportunities for innovation.
3. Brand Labeling - Strategically placing brand labels in a variety of locations on sneakers, such as heel counters and tongue tabs, can enhance brand recognition and create a sense of exclusivity.
Industry Implications
1. Fashion and Luxury Goods - In order to keep up with the growing demand for high-end fashion, brands can introduce premium sneaker options with unique materials and exclusive branding details.
2. Sportswear - Incorporating high-end materials and unique designs into the construction of sportswear creates opportunities for innovation and differentiation in a competitive market.
3. Footwear - By experimenting with different materials and constructions for sneakers, brands can offer consumers more options, driving innovation and increased sales in the footwear industry.
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