Nike Unveils ACG Air Moc in 'Rugged Orange' Colorway
Mickey Phoon — March 27, 2023 — Fashion
References: hypebeast
Nike has revealed a new rugged slip-on shoe of the ACG Air Moc in a new 'Rugged Orange' colorway. With the slip-on shoe models getting increasingly popular for their convenience and comfortability, this ACG Air Moc shoe is designed to be the same as it combines the technical functionalities and comfortability of what a rugged slip-on shoe can be.
The shoe is made to be lightweight and aesthetically minimal. The shoe is covered in orange and has a pull tab that allows consumers to tighten the shoe as it wraps around their foot. The Nike logo branding is placed at the heel counter and blends in with the same orange color. The thick sole is colored black and has a rugged design, allowing consumers additional traction when doing outdoor-focused activities. The shoe will be available in the coming months for $90.
Image Credit: Nike, hypebeast, hypebeast
The shoe is made to be lightweight and aesthetically minimal. The shoe is covered in orange and has a pull tab that allows consumers to tighten the shoe as it wraps around their foot. The Nike logo branding is placed at the heel counter and blends in with the same orange color. The thick sole is colored black and has a rugged design, allowing consumers additional traction when doing outdoor-focused activities. The shoe will be available in the coming months for $90.
Image Credit: Nike, hypebeast, hypebeast
Trend Themes
1. Rugged Slip-on Shoes - The trend of slip-on shoes... presents an opportunity for brands to create versatile and functional footwear for consumers seeking convenience and comfort.
2. Lightweight and Comfortable Shoes - As consumers seek more comfortable footwear... brands can capitalize on this trend by creating lightweight and aesthetically minimal shoes fitted with technical functionalities.
3. Outdoor-focused Footwear - The rugged sole design of the ACG Air Moc shoe appeals to consumers seeking traction and durability in their footwear... presenting an opportunity for brands to create more shoes tailored towards outdoor activities.
Industry Implications
1. Sportswear and Athletic Brands - Sportswear and athletic brands can focus on creating more versatile and functional slip-on shoes... that cater to the technical and comfort needs of consumers.
2. Fashion and Lifestyle Brands - Fashion and lifestyle brands can also capitalize on the trend of slip-on shoes... by incorporating technical functionalities and designing shoes that are both aesthetically and functionally appealing.
3. Outdoor/sporting Goods Brands - The rugged design of the ACG Air Moc shoe appeals to consumers seeking durable and traction-oriented footwear for outdoor activities... presenting an opportunity for outdoor and sporting goods brands to create more shoes tailored towards these needs.
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