Rugby Ralph Lauren Makes You the Coolest Prep in School
Summer Luu — August 31, 2010 — Fashion
Just in time for back-to-school shopping, Rugby Ralph Lauren is offering a special box set containing a special limited edition pair of jeans.
Focusing on luxurious quality, Rugby Ralph Lauren reached out to Cone Denim White Oak Plant to create the finest pair of jeans using selvedge fabric.
With only 100 pairs in stock, the jeans feature oxford-cloth pockets and back patch, and each set comes with the prep school, Italian silk twill tie as well as a book titled 'Rules of the Game' to keep in the back pocket.
Rugby Ralph Lauren is known for a vast array of on-campus wear, influenced by varsity and rugby style with a proper touch of class for every prepster. With this box set, you’ll be the coolest kid in school.
Focusing on luxurious quality, Rugby Ralph Lauren reached out to Cone Denim White Oak Plant to create the finest pair of jeans using selvedge fabric.
With only 100 pairs in stock, the jeans feature oxford-cloth pockets and back patch, and each set comes with the prep school, Italian silk twill tie as well as a book titled 'Rules of the Game' to keep in the back pocket.
Rugby Ralph Lauren is known for a vast array of on-campus wear, influenced by varsity and rugby style with a proper touch of class for every prepster. With this box set, you’ll be the coolest kid in school.
Trend Themes
1. Luxury Denim Box Sets - Disruptive innovation opportunity: Create exclusive box sets of high-end denim with limited edition features and accompanying accessories.
2. Selvedge Fabric - Disruptive innovation opportunity: Utilize selvedge fabric in the production of premium denim to offer customers a unique and high-quality product.
3. Prep School Fashion - Disruptive innovation opportunity: Combine preppy aesthetics with high-end fashion to create a niche market for luxury prep school-inspired clothing.
Industry Implications
1. Apparel and Fashion - Disruptive innovation opportunity: Introduce luxury denim box sets to the apparel and fashion industry, catering to high-end customers seeking unique and exclusive products.
2. Textile Manufacturing - Disruptive innovation opportunity: Collaborate with denim manufacturers to produce high-quality jeans using selvedge fabric, targeting customers who appreciate premium materials.
3. Publishing - Disruptive innovation opportunity: Partner with fashion brands to create accompanying books or guides that enhance the overall brand experience and provide additional value to customers.
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