Patta and Vans Vault Join Forces to Celebrate Rude Boy Culture
Amsterdam-based brand Patta works in collaboration with Vans Vault on a capsule designed for the Fall/Winter 2020 season celebrating the Jamaican-British rude boy culture. The duo rework the iconic silhouettes by Vans Vault -- the Style 36 VLT LX and the Chukka 79 VLT LX.
The Chukka 79 VLT LX shoes take on a colorway that nods to the Rastafari flag, whereas the Style 36 TC VLT LX sneakers are detailed with a Spectrum Blue colorway nodding to the Union Jack. The slogan "OUT IN THE STREETS" can be seen on the outsole as a nod to reggae artist Ini Kamoze. Both of the shoes are made with a bled of premium suede and ballistic nylon.
Image Credit: Adama Jalloh
The Chukka 79 VLT LX shoes take on a colorway that nods to the Rastafari flag, whereas the Style 36 TC VLT LX sneakers are detailed with a Spectrum Blue colorway nodding to the Union Jack. The slogan "OUT IN THE STREETS" can be seen on the outsole as a nod to reggae artist Ini Kamoze. Both of the shoes are made with a bled of premium suede and ballistic nylon.
Image Credit: Adama Jalloh
Trend Themes
1. Skate-centric Fashion - Opportunity for brands to collaborate on skate-themed collections that celebrate specific subcultures and cultural movements.
2. Cultural Collaboration - The trend of brands partnering to create collections that pay homage to a specific culture, such as the Jamaican-British rude boy culture highlighted in this article.
3. Iconic Silhouette Remix - Disruptive opportunity for brands to take established shoe silhouettes and transform them through unique design elements that reflect a specific theme or cultural reference.
Industry Implications
1. Fashion and Streetwear - Fashion brands can embrace the skate-centric trend and collaborate with sneaker brands to create clothing collections inspired by specific subcultures.
2. Music and Entertainment - Opportunity for musicians and entertainment artists to partner with fashion brands for limited edition merchandise that celebrates their cultural influences and references their artistry.
3. Footwear and Sneaker - Sneaker brands can explore collaborations with fashion labels to create unique versions of iconic shoe designs, infusing them with cultural and subcultural influences.
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