The Ruby x Ill Studio Helmet Series are Extremely Limited
Meghan Young — May 16, 2013 — Autos
References: ateliersruby & itsnicethat
With the triumphant return of electronic music duo Daft Punk, the humble helmet is also enjoying its time in the limelight and the Ruby x Ill Studio Helmet series will help it stay there a little bit longer. It is a collection of motocycle head protectors that is much more stylish than the average ones out there. In place of tough but tacky biker designs or quirky modern ones, this collection offers a subtle speckled pattern that will appeal to both men and women.
Titled Valencia, the Ruby x Ill Studio Helmet series riffs off of three signature helmet shapes: Castel, Belvedere and Pavilion. Available in black or white versions, they are extremely limited edition. Led by designers Thomas Subreville and Leonard Vernhet, only 50 were made for the coveted collection.
Titled Valencia, the Ruby x Ill Studio Helmet series riffs off of three signature helmet shapes: Castel, Belvedere and Pavilion. Available in black or white versions, they are extremely limited edition. Led by designers Thomas Subreville and Leonard Vernhet, only 50 were made for the coveted collection.
Trend Themes
1. Stylish Helmet Designs - Designing more stylish and aesthetically appealing helmet designs in the motorcycle industry.
2. Limited Edition Products - Creating a sense of exclusivity and scarcity by offering limited edition products to customers.
3. Gender-neutral Gear - Developing more gender-neutral gear options in industries typically geared towards one gender.
Industry Implications
1. Motorcycle Gear - Creating opportunities for disruptive innovation in the motorcycle gear industry by offering stylish and limited edition designs.
2. Fashion and Accessories - Blurring the lines between fashion and protective gear by offering stylish options in traditionally functional industries.
3. Sporting Goods - Developing more gender-neutral sporting gear options to cater to a broader audience of consumers.
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