The Air Jordan 12 Gets a New Royalty Colorway
Jordan Brand introduces a new tonal iteration of the Air Jordan 12 sneaker model with the brand new Royalty colorway to join the roster. The shoes boast a regal theme with metallic touches across the hi-top silhouette for the season. The shoe retains the two-tonal color-blocking detail across the upper with the construction of tumbled leather materials making up the base.
It is done in a clean white color whereas the mudguards are detailed in black pebbled leather for tonal contrast. Black details also continue on to the laces, the interior lining, the lower molds, and the heel tabs. The aforementioned gold can be seen in the form of the debossed Jumpman badges, the heel and tongue branding, and eyestays.
Image Credit: Nike
It is done in a clean white color whereas the mudguards are detailed in black pebbled leather for tonal contrast. Black details also continue on to the laces, the interior lining, the lower molds, and the heel tabs. The aforementioned gold can be seen in the form of the debossed Jumpman badges, the heel and tongue branding, and eyestays.
Image Credit: Nike
Trend Themes
1. Royalty Colorway - Footwear brands can explore creating new sneaker colorways that incorporate metallic touches for a regal theme.
2. Tonal Iterations - Sneaker manufacturers can produce more tonal iterations of classic sneaker models to appeal to consumers looking for sleek designs.
3. Two-tonal Color-blocking - Brands can experiment with two-tonal color-blocking detail across different shoe styles to add a modern touch.
Industry Implications
1. Footwear - The footwear industry can incorporate metallic touches and new colorways in their designs to attract trendy consumers.
2. Fashion - Companies in the fashion industry can leverage tonal iterations and two-tonal color-blocking in their products to create visually appealing clothing and accessories.
3. Sportswear - Sportswear companies can produce tonal sneakers for athletes who value style and comfort during training and competition.
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