The Royal Rock Furniture Limited Edition Bets on Black
Ryan Hinkson — May 31, 2010 — Art & Design
References: venturystudio & behance.net
Admittedly, the first thing that caught my eye about these shots from Royal Rock Furniture was the topless girl in front of the chair, but then, after a couple of minutes I also noticed that Royal Rock makes some great furniture.
They folks at Royal Rock Furniture are obviously betting on black with this collection, as all of the pieces come 'au noir.' The designs are very modern, employing sharp, clean lines.
Implications - Consumers enjoy products with simplistic designs because they subconsciously think it's easier to use. Corporations looking to entice consumers further into buying their wares may consider simplifying their product designs.
They folks at Royal Rock Furniture are obviously betting on black with this collection, as all of the pieces come 'au noir.' The designs are very modern, employing sharp, clean lines.
Implications - Consumers enjoy products with simplistic designs because they subconsciously think it's easier to use. Corporations looking to entice consumers further into buying their wares may consider simplifying their product designs.
Trend Themes
1. Minimalistic Furniture - The trend of minimalistic furniture design can be capitalized on by companies who wish to target consumers who prefer simplistic designs.
2. Black Furniture - The trend of all-black furniture can be capitalized on by furniture companies looking to appeal to consumers who prefer sleek, modern designs.
3. Rocker-inspired Furniture - The trend of rocker-inspired furniture designs can be capitalized on by furniture companies aiming to target consumers who are fans of edgier, more alternative styles.
Industry Implications
1. Furniture - The furniture industry as a whole can capitalize on the growing demand for simplistic, modern designs.
2. Home Decor - The home decor industry can capitalize on the trend of all-black furniture by producing complementary accent pieces that will enhance the chic look of this furniture style.
3. Fashion & Apparel - The fashion and apparel industry can capitalize on the trend of rocker-inspired furniture designs to produce edgier, more alternative clothing lines that will appeal to the same target audience.
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