Dads Ate Free as Part of the Roy Rogers Father's Day Promotion
References: royrogersrestaurants & nj
The Roy Rogers Father's Day promotion was a nod to the hard work that dads do year-round -- and a pretty good deal as well. The deal, which took place over Father's Day weekend 2016, offered a free combo meal to any dads that stopped by a Roy Rogers franchise.
In order to keep men honest, the Roy Rogers Father's Day promotion had a fail-safe built into it. If dads wanted to get a free combo meal for themselves, they'd have to purchase a kids' meal as well. Not only does that ward off unscrupulous deal-hunters, but it also encourages dads and their kids to eat together on Father's Day.
In conjunction with the Roy Rogers Father's Day promotion, the QSR also announced a new menu item: the Ice Cream Float. That item is now a permanent beverage on Roy Rogers' summer menu.
In order to keep men honest, the Roy Rogers Father's Day promotion had a fail-safe built into it. If dads wanted to get a free combo meal for themselves, they'd have to purchase a kids' meal as well. Not only does that ward off unscrupulous deal-hunters, but it also encourages dads and their kids to eat together on Father's Day.
In conjunction with the Roy Rogers Father's Day promotion, the QSR also announced a new menu item: the Ice Cream Float. That item is now a permanent beverage on Roy Rogers' summer menu.
Trend Themes
1. Meal Promotions - Disruptive Innovation Opportunity: Exploring new and creative ways to offer promotions can attract customers and increase sales.
2. Family Dining - Disruptive Innovation Opportunity: Implementing strategies that encourage family dining experiences can enhance customer satisfaction and create a unique selling point.
3. Seasonal Menu Items - Disruptive Innovation Opportunity: Introducing new menu items based on seasons can create excitement and drive customer engagement.
Industry Implications
1. Quick-service Restaurants - Disruptive Innovation Opportunity: Incorporating innovative promotions can help quick-service restaurants stand out in a competitive market.
2. Franchising - Disruptive Innovation Opportunity: Developing unique promotions can attract both franchisees and customers, increasing business opportunities.
3. Food and Beverage - Disruptive Innovation Opportunity: Experimenting with seasonal menu items can bring new customers and increase revenue for food and beverage businesses.
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