Kilo Design's Roulade Couch Is Fashionably Useful
Jessica Marcel — February 26, 2010 — Art & Design
References: kilodesign.dk & design-milk
Kilo Design's Roulade couch is the latest in a line of fashionable and multifunctional furniture. The Roulade is actually a bit like a chair and a couch; it invites you to take a seat or take a nap.
The Roulade couch's bright green design makes it really stand out. Functional utility plus bright and energetic color add up to a great design equation. For more from Kilo Design, check out their site.
Implications - Consumers are looking for products that feature a more subtle aesthetic. Items that contain a simpler style are appealing to those who want to maintain a classic look. Companies trying to increase their appeal could hone in on this.
The Roulade couch's bright green design makes it really stand out. Functional utility plus bright and energetic color add up to a great design equation. For more from Kilo Design, check out their site.
Implications - Consumers are looking for products that feature a more subtle aesthetic. Items that contain a simpler style are appealing to those who want to maintain a classic look. Companies trying to increase their appeal could hone in on this.
Trend Themes
1. Subtle Aesthetics - Disruptive innovation opportunity: Companies can focus on designing products with a more understated and classic aesthetic to attract consumers who prefer a simpler style.
2. Multifunctional Furniture - Disruptive innovation opportunity: Industries can explore the development of furniture that serves multiple purposes, such as combining a chair and a couch, to meet the demand for practical and versatile designs.
3. Energetic Colors - Disruptive innovation opportunity: Companies can experiment with bold and vibrant color schemes, like the bright green in the Roulade couch, to create eye-catching and energizing designs that resonate with consumers.
Industry Implications
1. Furniture Design - Disruptive innovation opportunity: Furniture designers can adopt a more subtle and multifunctional approach to cater to consumers' desire for practical yet aesthetically pleasing pieces.
2. Interior Design - Disruptive innovation opportunity: Interior designers can incorporate furniture with subtle aesthetics and multifunctional features into their projects to create spaces that balance style and functionality.
3. Home Decor Retail - Disruptive innovation opportunity: Retailers in the home decor industry can curate a collection of furniture and accessories that embrace energetic colors, catering to customers seeking vibrant and statement-making design items.
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