The ROTA Watch from Mert Gutav Places Function First
Michael Hines — February 14, 2012 — Fashion
References: behance.net & behance.net
The hour takes center stage in Mert Gutav's ROTA Watch concept. The ROTA Watch is a refreshingly easy-to-read timepiece that places function over form. There are no hands on the ROTA Watch; hours and minutes are shown in circles. The hours are in the center of the watch's face while the minutes rotate around the center encased in a small circle. The resulting design has more in common with the planet Earth (moon rotating around the sun) than it does with any of today's watches or tomorrow's concepts.
The ROTA Watch's function-first design also includes a night vision mode that lights up the watch's hours and minutes making them easier to read. The ROTA Watch appears to be just a concept, but I wouldn't be shocked if its stripped-down design and emphasis on functionality first became the norm rather than the exception for watch designers.
The ROTA Watch's function-first design also includes a night vision mode that lights up the watch's hours and minutes making them easier to read. The ROTA Watch appears to be just a concept, but I wouldn't be shocked if its stripped-down design and emphasis on functionality first became the norm rather than the exception for watch designers.
Trend Themes
1. Function-first Watches - The ROTA Watch's emphasis on function over form suggests a trend toward utilitarian timepieces.
2. Circular Time-display - The ROTA Watch's circular display of hours and minutes may inspire watch designers to experiment with similar designs.
3. Night-vision Watches - The ROTA Watch's night vision mode could potentially become a desired feature for watch consumers and inspire the development of similar functions.
Industry Implications
1. Watchmaking - The ROTA Watch's unique design elements could inspire innovation in the watchmaking industry.
2. Fashion Accessories - The function-first trend reflected in the ROTA Watch could impact the fashion accessories industry, driving a demand for more practical, utilitarian products.
3. Military Equipment Suppliers - The night vision function in the ROTA Watch could lead to an increased demand for military-grade watches and inspire new designs in the military equipment industry.
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