Vintage Frames Collaborated with YesJulz of Snapchat for a Design
Riley von Niessen — August 22, 2016 — Fashion
References: vintageframescompany & highsnobiety
Vintage Frames, a company host to an impressive array of nostalgic designer eyewear, expanded its collection with a pair of rose-tinted sunglasses with snakeskin frames.
The design is said to have come from a collaboration with YesJulz, a social media mogul who most people know from Snapchat. She models the rose-tinted glasses for an editorial for the company, wearing the unique design along with an all-white bathing suit against a sunny backdrop that highlights the quality of the lenses.
Like the other designs the company presents to its consumers, the pair has a vintage look that comes from its oval-like shape and lens tint, as well as the snakeskin fabric that complements it. In addition to being aesthetically pleasing, the rose-tinted sunglasses feature hand-dipped lenses which help to improve night vision, allowing consumers to wear the design even in the complete absence of sun.
The design is said to have come from a collaboration with YesJulz, a social media mogul who most people know from Snapchat. She models the rose-tinted glasses for an editorial for the company, wearing the unique design along with an all-white bathing suit against a sunny backdrop that highlights the quality of the lenses.
Like the other designs the company presents to its consumers, the pair has a vintage look that comes from its oval-like shape and lens tint, as well as the snakeskin fabric that complements it. In addition to being aesthetically pleasing, the rose-tinted sunglasses feature hand-dipped lenses which help to improve night vision, allowing consumers to wear the design even in the complete absence of sun.
Trend Themes
1. Vintage Eyewear Revival - The resurgence of nostalgic designs for contemporary use is creating a market opportunity for specialty eyewear producers and designers to tailor their products to meet the modern market.
2. Designer Collaborations - Collaborations with popular fashion and social media figures offer a platform for eyewear brands to expand their reach and create unique, attention-grabbing designs.
3. Special Features - Offering a product that goes beyond aesthetic appeal to include practical and innovative features can help specialty eyewear brands stand apart in a competitive marketplace.
Industry Implications
1. Eyewear - Innovative and unique designs by eyewear brands can create a distinctive brand identity, sparking the interest and loyalty of consumers.
2. Fashion - Collaborations between fashion and social media personalities like YesJulz and eyewear companies create a new platform for fashion designers and influencers to create forward-thinking accessories.
3. Outdoor Adventure - Hand-dipped lenses with features like effective night vision cater to outdoor enthusiasts and offer specialty eyewear producers a focused target market.
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