The Romero Britto Porsche 911 Debuts at the 2012 Art Basel Miami
Michael Hines — December 12, 2012 — Autos
Gearheads with an eye for art will love the Romero Britto Porsche 911. The Brazilian-American pop artist put his special touch on Porsche's topless sports car for the 2012 Art Basel Festival in Miami, Florida. The colorful car is reminiscent of the recent BMW art cars created by American artist Jeff Koons. Speaking of BMW, the German luxury automaker is the official sponsor of the event.
The Romero Britto Porsche 911 features colorful images of dogs, cats, humans and much, much more. The roadster was commissioned by Champion Motorsport in Pompano Beach, Florida. The Sunshine State (that would be Florida) is surprisingly the place to be if you love art cars. The Sharpie Lamborghini (seen in the related trends) was commissioned by Prestige Imports and Lamborghini Miami.
The Romero Britto Porsche 911 features colorful images of dogs, cats, humans and much, much more. The roadster was commissioned by Champion Motorsport in Pompano Beach, Florida. The Sunshine State (that would be Florida) is surprisingly the place to be if you love art cars. The Sharpie Lamborghini (seen in the related trends) was commissioned by Prestige Imports and Lamborghini Miami.
Trend Themes
1. Color-popped Luxury Roadsters - Disruptive innovation opportunity: Collaborations between luxury car brands and artists to create vibrant and unique designs on luxury roadsters.
2. Art Cars - Disruptive innovation opportunity: The growing trend of turning luxury cars into art pieces, presenting opportunities for customized and limited-edition luxury vehicles.
3. Art Basel Festival - Disruptive innovation opportunity: Events like Art Basel Festival showcase the intersection of luxury automobiles and art, creating opportunities for marketing and brand collaborations.
Industry Implications
1. Luxury Automotive - Disruptive innovation opportunity: Luxury automotive brands can explore collaborations with artists to create limited-edition art cars, providing customers with unique and highly sought-after vehicles.
2. Fine Art - Disruptive innovation opportunity: Fine art industry professionals can partner with luxury automakers to create custom art cars, expanding their artistic reach and exposure to new audiences.
3. Event Management - Disruptive innovation opportunity: Event management companies can leverage the intersection of art and luxury automobiles by organizing specialized events like Art Basel Festival to attract high-end brands and consumers.
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