The Rolls-Royce Inspired by Music Collection Honors British Musicians
Michael Hines — March 31, 2017 — Autos
References: rolls-roycemotorcars & autoblog
The Rolls-Royce Inspired by Music collection consists of nine Wraiths, each one customized by a British music legend. The English automaker revealed the project by showing off four unique one-off models. Roger Daltrey of The Who, Ray Davies from The Kinks and Giles Martin (son of Beatles producer George Martin and a producer, composer and songwriter himself) were behind the creation of the first half of the Rolls-Royce Inspired by Music collection.
One of the Wraiths had its hood painted to resembled the album cover for The Who's album "Tommy." The other cars take a subtler approach and can only be distinguished as members of the special limited run thanks to a door sill plaque. The Rolls-Royce Inspired by Music cars will more than likely stay one-offs, although the automaker could use the collection as a jumping off point for future music-focused special editions, a la the Wraith Inspired by Film.
One of the Wraiths had its hood painted to resembled the album cover for The Who's album "Tommy." The other cars take a subtler approach and can only be distinguished as members of the special limited run thanks to a door sill plaque. The Rolls-Royce Inspired by Music cars will more than likely stay one-offs, although the automaker could use the collection as a jumping off point for future music-focused special editions, a la the Wraith Inspired by Film.
Trend Themes
1. Music-inspired Luxury Cars - Luxury car manufacturers can collaborate with music industry legends to create customized cars, potentially opening up a new market segment for special edition models.
2. One-off Customized Luxury Cars - Luxury car manufacturers can offer unique, customized cars designed in collaboration with prominent figures to appeal to collectors and enthusiasts.
3. Limited Edition Luxury Cars - Prominent figures in music and other industries can collaborate with luxury car manufacturers to create limited edition models, providing a new avenue for brand collaborations and marketing opportunities.
Industry Implications
1. Luxury Automotive - Luxury car manufacturers can leverage the trend of music-inspired custom cars to create a new market segment for special edition models.
2. Music - Musicians and other figures in the music industry can partner with luxury car manufacturers to create customized, limited edition cars, providing a new revenue stream and marketing opportunity.
3. Collectibles - Customized, one-of-a-kind luxury cars designed in collaboration with prominent figures can appeal to collectors and enthusiasts, potentially opening up a new market segment for limited edition models.
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