The Rolls Royce Suhail Collection Covers All Rolls Royce Models
Rahul Kalvapalle — December 29, 2014 — Autos
References: press.rolls-roycemotorcars & gizmag
The Rolls Royce Suhail Collection is the first bespoke collection from the venerable automaker that covers all current editions of the car. The collection was released to celebrate the roaring success of Rolls Royce's Bespoke Design Studios, with 80% of Ghost models, 90% of Wraiths and nearly all Phantom models ending up as custom jobs.
Each and every vehicle in this extremely exclusive limited edition luxury line has been customized with beautiful moonstone pearl livery and a Turchese Blue coach line complete with a Suhail star emblem that is intended to evoke the wonders of the night sky
The Rolls Royce Suhail Collection is named after a star constellation which was the inspiration for 10th century Arab scholar Ibn al-Haitham, who was a pioneer in the field of optics.
Each and every vehicle in this extremely exclusive limited edition luxury line has been customized with beautiful moonstone pearl livery and a Turchese Blue coach line complete with a Suhail star emblem that is intended to evoke the wonders of the night sky
The Rolls Royce Suhail Collection is named after a star constellation which was the inspiration for 10th century Arab scholar Ibn al-Haitham, who was a pioneer in the field of optics.
Trend Themes
1. Bespoke Luxury Cars - The trend of creating customized and exclusive luxury vehicles is growing in the automotive industry, providing opportunities for disruptive innovation in the high-end car market.
2. Personalization - The demand for personalized experiences stretches beyond products and services and into the world of automobiles, creating opportunities for customization and personalization innovations.
3. Limited Edition Luxury Lines - Exclusive and limited edition luxury collections, such as the Rolls Royce Suhail Collection, continue to captivate affluent consumers, providing opportunities for disruptive innovation in the luxury brand market.
Industry Implications
1. Automotive Industry - The automotive industry is experiencing a shift towards creating bespoke, customized, and exclusive luxury vehicles, creating opportunities for innovation in high-end car manufacturing and design.
2. Luxury Goods Industry - The luxury goods industry continues to captivate affluent consumers with limited edition luxury lines, creating opportunities for innovation in luxury brand marketing, design, and manufacturing.
3. Personalization Industry - The demand for personalized experiences continues to rise, creating opportunities for personalization and customization innovations across various industries, including the automotive industry.
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