Rolls Royce Lets Customers Pimp their Rides to be Exclusive
Christina Butty — August 18, 2009 — Autos
References: rolls-roycemotorcars & luxist
To satisfy the particular clientele in the Persian Gulf, Rolls-Royce has launched a limited run of special edition Phantoms known as the Phantom Bespoke Collection.
The Rolls-Royce Phantom Bespoke Collection allows customers to select from an array of unique trims and colors not offered in the usual catalog.
This should put an end to the embarrassment of pulling up to a stop light and seeing the identical Rolls-Royce Phantom beside and in front of you.
Implications - Consumers are looking for ways to make themselves stand out from other shoppers. Products that feature an element of prestige appeal to shoppers who want to experience exclusivity.
The Rolls-Royce Phantom Bespoke Collection allows customers to select from an array of unique trims and colors not offered in the usual catalog.
This should put an end to the embarrassment of pulling up to a stop light and seeing the identical Rolls-Royce Phantom beside and in front of you.
Implications - Consumers are looking for ways to make themselves stand out from other shoppers. Products that feature an element of prestige appeal to shoppers who want to experience exclusivity.
Trend Themes
1. Customization - Opportunity for businesses to offer customizable products that allow customers to express their individuality and stand out from the crowd.
2. Exclusivity - Companies can leverage the desire for exclusivity by offering limited edition or bespoke collections, catering to customers who want unique and personalized experiences.
3. Prestige - Opportunity to tap into the growing market of consumers seeking products that carry a sense of status and prestige, allowing them to differentiate themselves from others.
Industry Implications
1. Luxury Automotive - Luxury car manufacturers can capitalize on the demand for customization, exclusivity, and prestige by offering personalized options and special edition vehicles.
2. Fashion and Accessories - Fashion brands and accessory companies can offer limited edition collections and customized products to cater to customers' desire for exclusivity and individuality.
3. Home Décor and Interior Design - Home décor and interior design companies can provide bespoke services and unique customization options to appeal to consumers looking to create exclusive and personalized living spaces.
5.7
Score
Popularity
Activity
Freshness
