Code Name: RR4
Noora Abu Eitah — June 3, 2008 — Autos
References: pistonheads
Even though the marketing for this car won't start until 2010, there is a lot of hype around the future “small†Rolls-Royce as it gets revealed slowly through its prototype sketches. This new car by BMW, which carries the code name RR4, will fit into the range under the Phantom. The RR4 is based on the platform of the future steel BMW 7 Series and will be powered by a new engine it will be given. As for the price, it will be sold for 220,000 euros, about 85,000 euros more than the most luxurious of the BMW 7 Series.
“Effortless performance and standard-setting levels of comfort and efficiency, executed with the utmost care and attention, remain fundamentals of Rolls-Royce design,†said Ian Cameron, Chief designer of PistonHeads. “The business continues to go from strength to strength and the introduction of this new model will expand the appeal of the brand. We look forward to this next chapter with anticipation and confidence.â€
“Effortless performance and standard-setting levels of comfort and efficiency, executed with the utmost care and attention, remain fundamentals of Rolls-Royce design,†said Ian Cameron, Chief designer of PistonHeads. “The business continues to go from strength to strength and the introduction of this new model will expand the appeal of the brand. We look forward to this next chapter with anticipation and confidence.â€
Trend Themes
1. Small Luxury Cars - Disruptive innovation opportunity: Develop innovative features and technologies to meet the growing demand for smaller, more affordable luxury cars.
2. Prototype Sketch Marketing - Disruptive innovation opportunity: Utilize prototype sketches and teaser campaigns to generate hype and anticipation for upcoming products.
3. Efficiency and Performance - Disruptive innovation opportunity: Create engines and technologies that prioritize both performance and efficiency, catering to consumer demands for powerful yet eco-friendly vehicles.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Explore advancements in electric and hybrid vehicles to meet the demand for sustainable transportation options.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop creative marketing strategies, such as prototype sketch campaigns, to engage consumers and build excitement around new products.
3. Luxury Goods - Disruptive innovation opportunity: Introduce smaller, more affordable luxury products to cater to a wider range of consumers, expanding the appeal of the brand.
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