The Rolls-Royce 102EX Phantom is Set to Debut at the 2011 Geneva Motor Show
Michael Hines — February 22, 2011 — Autos
References: electricluxury & autoblog
The luxury car world is set to get an eco-friendly shot in the arm this year as the Rolls-Royce 102EX Phantom prepares to make its debut at the 2011 Geneva Motor Show.
I've got to hand it to Rolls-Royce; they did a great job at keeping the Rolls-Royce 102EX Phantom under wraps. The car is set to make its debut soon and yet nothing more than a few self-leaked spy shots have been revealed. To say that I am excited for this car's full reveal in Geneva would be an understatement.
I've got to hand it to Rolls-Royce; they did a great job at keeping the Rolls-Royce 102EX Phantom under wraps. The car is set to make its debut soon and yet nothing more than a few self-leaked spy shots have been revealed. To say that I am excited for this car's full reveal in Geneva would be an understatement.
Trend Themes
1. Eco-friendly Luxury Cars - The Rolls-Royce 102EX Phantom represents a trend of eco-friendly luxury cars, providing an opportunity for disruptive innovation in the luxury car market with sustainable, high-end electric vehicles.
2. Electric Vehicle Innovation - The debut of the Rolls-Royce 102EX Phantom at the 2011 Geneva Motor Show highlights the trend of electric vehicle innovation, presenting an opportunity for disruptive advancements in electric propulsion systems and battery technologies.
3. Secrecy as Marketing Strategy - The way Rolls-Royce kept the 102EX Phantom under wraps and the excitement it generated showcases the trend of using secrecy as a marketing strategy, opening up opportunities for disruptive marketing campaigns and innovative product reveals.
Industry Implications
1. Luxury Car Manufacturing - The introduction of eco-friendly luxury cars like the Rolls-Royce 102EX Phantom creates opportunities for disruptive innovation in the luxury car manufacturing industry, driving the development of sustainable, high-end electric vehicles.
2. Electric Vehicle Technology - The debut of the Rolls-Royce 102EX Phantom at the 2011 Geneva Motor Show highlights the need for advancements in electric vehicle technology, presenting opportunities for disruptive innovation in electric propulsion systems, battery technologies, and charging infrastructure.
3. Automotive Marketing - The marketing strategy employed by Rolls-Royce for the 102EX Phantom demonstrates the potential for disruptive innovation in automotive marketing, encouraging other companies to explore secrecy, anticipation, and exclusivity in their campaigns.
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