Rocking Frog Makes Eco Toys That Go Beyond Tradition
Tiana Reid — August 9, 2010 — Eco
References: etsy & inhabitots
One of the most traditional childrens toys is the rocking horse. Although it has a beautiful design, children may find this old-school toy a bit boring. Rocking Frog makes unique rockers in the form of kangaroos, frogs, dogs and pigs.
Rocking Frog uses sustainable materials such as bamboo and non-toxic finishes that make a beautiful and ecologically responsible heirloom toy that the whole family will adore.
Implications - In a society that is dominated by businesses ushering in the latest high-tech products, consumers are often distracted and abandon older preferences. Companies that are able to renew the positive experiences generated by simple items from the past may catch the attention of those overwhelmed with today's technologies.
Rocking Frog uses sustainable materials such as bamboo and non-toxic finishes that make a beautiful and ecologically responsible heirloom toy that the whole family will adore.
Implications - In a society that is dominated by businesses ushering in the latest high-tech products, consumers are often distracted and abandon older preferences. Companies that are able to renew the positive experiences generated by simple items from the past may catch the attention of those overwhelmed with today's technologies.
Trend Themes
1. Renewal of Traditional Toys - The Rocking Frog's unique rockers demonstrate the potential for renewing positive experiences generated by traditional toys.
2. Sustainable Materials - The use of bamboo as a sustainable material in Rocking Frog's rockers highlights the growing demand for environmentally responsible products.
3. Eco-friendly Heirloom Toys - Rocking Frog's non-toxic finishes and ecological responsibility showcase the trend towards eco-friendly heirloom toys that appeal to conscious consumers.
Industry Implications
1. Toy Manufacturing - The unique and renewing approach to traditional toys by Rocking Frog presents disruptive innovation opportunities in the toy manufacturing industry.
2. Sustainable Materials - The use of bamboo as a key material by Rocking Frog creates disruptive innovation opportunities in the sustainable materials industry.
3. Eco-conscious Consumer Goods - Rocking Frog's eco-friendly and responsible approach to toy production opens opportunities for disruptive innovation in the eco-conscious consumer goods industry.
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