Alexander Wang's 'Rockie' Bag Gets a Embellished Update
Mary Van Puymbroeck — May 4, 2017 — Fashion
References: alexanderwang & refinery29
Fans of the Alexander Wang 'Rockie' bag are sure to fall in love with this edgy update.
The much loved streetwear classic will now be available with a studded option, to be named the 'Ball Stud Rockie.' Instead of studs on the bottom (which added considerable weight to the original 'Rockie' bag), they will be relocated as stitching details. Available in two different color ways (burgundy and black pebbled leather), two size options and two styles, the remixed line-up has a solution for everyone. While 'It' bags come in and out of fashion, the 'Rockie' bag has long been a fan favorite of Alexander Wang clients. This current update should offer a fresh and client-sensitive improvement to the style.
The much loved streetwear classic will now be available with a studded option, to be named the 'Ball Stud Rockie.' Instead of studs on the bottom (which added considerable weight to the original 'Rockie' bag), they will be relocated as stitching details. Available in two different color ways (burgundy and black pebbled leather), two size options and two styles, the remixed line-up has a solution for everyone. While 'It' bags come in and out of fashion, the 'Rockie' bag has long been a fan favorite of Alexander Wang clients. This current update should offer a fresh and client-sensitive improvement to the style.
Trend Themes
1. Studded Bags - Opportunity for brands to add edgy embellishments to classic bag designs.
2. Remixed Line-up - The introduction of new colors, sizes, and styles offers a client-sensitive improvement to a popular bag.
3. Streetwear Classics - Revamping classic designs with contemporary elements presents a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of revamping classic bag designs with new embellishments.
2. Accessories - The introduction of studded options in bags creates an opportunity for innovation in the accessory industry.
3. Luxury Goods - Adding unique embellishments to luxury bags allows for disruptive innovation in the luxury goods market.
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