Live Earth Revealed
Bamboo Magazine — April 11, 2007 — Eco
References: liveearth.org & ecorazzi
Tickets for Al Gore's Live-Aid for climate change, which he calls LIVE EARTH, go on sale on April 16th. The July 7 concert (07/07/07) is being held in the U.S., Australia, England, Brazil, South Africa, China, and (maybe) Antarctica. The bill includes The Police, Smashing Pumpkins, Snow Patrol, Madonna, and the Dave Matthews Band. Proceeds go to a number of environmental NGOs.
Implications - The marriage of live music concerts and charities is an age-old concept, but the general pattern is that despite the cause, the bigger the artists, the greater the turnout and the more effective the campaign. This win-win relationship between the entertainment industry and philanthropy has successfully drawn attention to causes that have become a trendy topic due to charity concerts.
Implications - The marriage of live music concerts and charities is an age-old concept, but the general pattern is that despite the cause, the bigger the artists, the greater the turnout and the more effective the campaign. This win-win relationship between the entertainment industry and philanthropy has successfully drawn attention to causes that have become a trendy topic due to charity concerts.
Trend Themes
1. Environmental Concerts - The rise of concerts that boast eco-friendly themes and donate proceeds to environmental NGOs is an opportunity for organizers to raise public awareness and make a difference.
2. Green-themed Music Festivals - The integration of eco-friendly themes and activism into music festivals can help reduce carbon footprints and create a sense of social responsibility while providing entertainment for attendees.
3. Eco-music Collaborations - Collaborations between musicians and environmental organizations pave the way for multimedia campaigns that promote climate change action and sustainable living practices.
Industry Implications
1. Music Industry - The music industry has an opportunity to make a positive impact on the environment and raise awareness through charitable concerts and eco-friendly music festivals.
2. Event Planning Industry - The event planning industry can capitalize on the growing demand for sustainable event practices and create eco-friendly music festivals and concerts that appeal to socially conscious consumers.
3. Environmental Industry - The environmental industry can collaborate with the music industry to raise awareness and promote sustainable living through multimedia campaigns and partnerships with eco-friendly music festivals and concerts.
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