The Rochambeau Spring 2010 Line Puts Guys in the Elements
Robyn Currie — September 23, 2009 — Fashion
References: rochambeau.typepad & hypebeast
New York based line Rochambeau is getting ready for Spring with its contemporary take on men's clothing. The Rochambeau Spring 2010 line features the popular pieces that has made the line known, as well as some unexpected surprises.
Maintaining their innovative jersey pieces, the Rochambeau Spring 2010 collection also shows off some more subtle offerings. Like trench coats, Harrington-esque jackets, complimented with simple, yet fashionable shorts.
Implications - In today's society, consumers are constantly seeking out ways to distinguish themselves from their peers. For these consumers, the ability to portray their unique individuality is very important. Businesses and companies will benefit by providing consumers with products that not only serve their function, but that also allow consumers to express some of their personality to others and to enjoy themselves.
Maintaining their innovative jersey pieces, the Rochambeau Spring 2010 collection also shows off some more subtle offerings. Like trench coats, Harrington-esque jackets, complimented with simple, yet fashionable shorts.
Implications - In today's society, consumers are constantly seeking out ways to distinguish themselves from their peers. For these consumers, the ability to portray their unique individuality is very important. Businesses and companies will benefit by providing consumers with products that not only serve their function, but that also allow consumers to express some of their personality to others and to enjoy themselves.
Trend Themes
1. Contemporary Menswear - Opportunity for designers to create modern and stylish clothing for men that blends traditional elements with unexpected surprises.
2. Innovative Jersey Pieces - Opportunity to explore the use of unique materials and designs in creating jersey clothing that stands out in the market.
3. Expressing Individuality - Opportunity to cater to consumer's desire for products that allow them to showcase their unique personality and style.
Industry Implications
1. Fashion Design - Innovative designers can disrupt the industry by creating contemporary menswear that pushes the boundaries of traditional clothing.
2. Textile Manufacturing - Opportunity to develop and produce innovative jersey fabrics that offer unique qualities and unique designs.
3. Retail and E-commerce - Businesses can disrupt the market by offering a wide range of products that allow customers to express their individuality and personal style.
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