The Roberto Cavalli Mini Paceman Was Created for the 2013 Life Ball
Michael Hines — May 31, 2013 — Autos
The star of the 2013 Life Ball, an AIDS charity event held in Vienna, is this Roberto Cavalli Mini Paceman. The iconic Italian fashion designer created this special Mini to be auctioned off at the event. Mini has sponsored the Life Ball for the past 13 years, getting fashion designers and companies to create unique one-offs to be auctioned at the event.
The Roberto Cavalli Mini Paceman has an iridescent paint job that shifts from brown to black. Oh, and it's covered in gold. The Roberto Cavalli logo is present on the roof and on the headrests. The design is a bit over the top, but here's hoping that all that gold drives up the bid for this one-off Paceman S.
The Roberto Cavalli Mini Paceman has an iridescent paint job that shifts from brown to black. Oh, and it's covered in gold. The Roberto Cavalli logo is present on the roof and on the headrests. The design is a bit over the top, but here's hoping that all that gold drives up the bid for this one-off Paceman S.
Trend Themes
1. Luxury Customization - Businesses can tap into the trend of luxury customization by offering personalized and exclusive products or services.
2. Collaborative Brand Partnerships - Opportunities for disruptive innovation lie in collaborating with fashion designers and companies to create unique, limited-edition products or experiences.
3. Auctioned Exclusivity - Creating limited-edition, auction-only products can generate hype and create a sense of exclusivity in the market.
Industry Implications
1. Automotive - The automotive industry can leverage luxury customization by offering limited-edition, customized vehicles for discerning customers.
2. Fashion - Fashion brands and designers can explore collaborative partnerships with other industries to create unique, high-end products for special events or auctions.
3. Charity Fundraising - Charity organizations can incorporate auctioned exclusivity by collaborating with brands to create one-of-a-kind products that drive up bids and raise funds for causes.
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