Robert The's Bookguns Recycle Cast-Off Manuscripts
Katie Cordrey — December 16, 2010 — Eco
References: bookgun & curatedmag
Robert The’s Bookguns are just what you might expect from the name -- books cut-out to look like guns. The artist is especially fond of using old Bibles, but any book with a title that lends itself to double-meaning or a word puzzle is a candidate.
Many Bookgun books are pulled from dumpsters and thrift store bargain bins. Once rescued from cast-off obscurity, they are reshaped and empowered to have a new kind of literary impact. Check out Robert The’s Bookguns in the featured gallery and see the series for yourself.
Many Bookgun books are pulled from dumpsters and thrift store bargain bins. Once rescued from cast-off obscurity, they are reshaped and empowered to have a new kind of literary impact. Check out Robert The’s Bookguns in the featured gallery and see the series for yourself.
Trend Themes
1. Upcycled Art - Businesses in the art world can create disruptive innovation opportunities by exploring the possibilities of upcycling and repurposing materials in unique ways.
2. Double-meaning Marketing - In an age when audiences crave clever advertising, businesses can capture attention and gain a competitive edge by using double-meaning language and imagery in their promotional materials.
3. Narrative-shaped Products - Businesses that cater to consumers desiring meaningful experiences can explore the creation of products imbued with stories or repurposed to tell a story, leading to disruptive innovation opportunities.
Industry Implications
1. Art - Opportunities for growth and innovation exist for businesses exploring upcycling materials and crafting unique art pieces like Robert The's Bookguns.
2. Marketing - Businesses in the marketing industry can leverage the appeal of double-meaning language and imagery in their campaigns to stand out and create disruptive innovation opportunities.
3. Retail - Retailers can differentiate themselves by offering narrative-shaped or repurposed products, creating opportunities for disruptive innovation.
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