Robbie Maddison Launches Over Thames Via Lifting Bridge
Holger Mohr — July 16, 2009 — Marketing
References: gizmag
Stuntman Robbie Maddison celebrated his 28th birthday this week with a hard-to-believe stunt. On his Motocross bike, Maddison planned to perform a backflip over the Thames using the lifting Tower bridge in London. This stunt was long anticipated by Motocross enthusiasts from all over.
Red Bull sponsored the event (they usually do--it’s extreme sports, after all). They’ll also be hosting the upcoming XAlps competition next weekend, the Flying Bulls and the X-Fighters series.
Red Bull sponsored the event (they usually do--it’s extreme sports, after all). They’ll also be hosting the upcoming XAlps competition next weekend, the Flying Bulls and the X-Fighters series.
Trend Themes
1. Extreme Sports Stunts - Disruptive innovation opportunities in developing new and more daring stunts in extreme sports.
2. Sponsorship in Extreme Sports - Disruptive innovation opportunities in finding new and creative ways for brands to sponsor extreme sports events.
3. Motocross Enthusiast Community - Disruptive innovation opportunities in creating online platforms and communities for Motocross enthusiasts to connect and share experiences.
Industry Implications
1. Motocross Equipment - Disruptive innovation opportunities in designing and manufacturing cutting-edge Motocross bikes and safety gear.
2. Event Planning and Production - Disruptive innovation opportunities in creating unique and attention-grabbing events for extreme sports enthusiasts.
3. Branded Merchandise - Disruptive innovation opportunities in developing and selling branded merchandise targeted towards Motocross and extreme sports fans.
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