adidas Launched the Rivalry Hi “Chewbacca” for 'Star Wars' Fans
Riley von Niessen — September 17, 2020 — Fashion
References: adidas & highsnobiety
Starting October 21st, dedicated 'Star Wars' collectors will have the chance to get their hands on the new Rivalry Hi “Chewbacca” model from adidas.
Made in collaboration with Disney, the Rivalry Hi “Chewbacca” very clearly pays homage to the iconic Wookiee warrior, with the basketball shoe boasting a brown colorway and tufts of beige faux fur. Across the uppers, a miniature replica of the Wookiee's belt is included, along with a silver Star Wars decal that's featured at the bottom of the laces. A small portrait of the lovable character is also included on a tag, which is sewn into the tongue.
Consumers can pick up a pair on the adidas website, and each purchase will come with a special edition collector's poster.
Image Credit: adidas
Made in collaboration with Disney, the Rivalry Hi “Chewbacca” very clearly pays homage to the iconic Wookiee warrior, with the basketball shoe boasting a brown colorway and tufts of beige faux fur. Across the uppers, a miniature replica of the Wookiee's belt is included, along with a silver Star Wars decal that's featured at the bottom of the laces. A small portrait of the lovable character is also included on a tag, which is sewn into the tongue.
Consumers can pick up a pair on the adidas website, and each purchase will come with a special edition collector's poster.
Image Credit: adidas
Trend Themes
1. Limited Edition Collaborations - The collaboration between adidas and 'Star Wars' showcases the trend of limited edition products that cater to dedicated fans.
2. Iconic Character Merchandise - This trend highlights the demand for merchandise that pays homage to beloved characters, such as the Chewbacca-inspired sneakers.
3. Faux Fur Fashion - The use of faux fur in the Rivalry Hi 'Chewbacca' sneakers taps into the trend of incorporating animal-friendly materials in fashion.
Industry Implications
1. Sportswear - The collaboration between adidas and 'Star Wars' presents a disruptive innovation opportunity for sportswear companies to create unique limited edition products.
2. Entertainment Merchandise - The demand for iconic character merchandise provides opportunities for companies in the entertainment industry to partner with fashion brands and create collectible items that resonate with fans.
3. Sustainable Fashion - The use of faux fur in the Rivalry Hi 'Chewbacca' sneakers showcases a possibility for sustainable fashion brands to incorporate animal-friendly materials in their designs.
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