The Ritual App Makes Everyday Purchases Easy and Extraordinary
Katherine Pendrill — October 4, 2016 — Tech
References: toronto.ritual.co & youtu.be
For many people, where they pick up their daily latte or mid-day lunch order is determined based on which restaurant has the shortest line. Fortunately, this mindset is quickly changing thanks to an innovative mobile ordering app called Ritual. Not only does the app help busy professionals shave precious minutes off of an everyday task, but it is also changing the retail industry by bringing commerce directly to the consumer.
Ritual is a mobile and web app that allows its users to browse through a curated list of the best coffee shops and restaurants in their neighborhood. Once your menu item is selected, customized and submitted, the payment goes effortlessly through the app and users are notified on the status of their order. Upon arrival, your order is ready and waiting without the need to wait in a long line or even pull out a credit card -- just grab and go.
Unlike other apps, Ritual takes a hyper-local approach to mobile ordering, based on the notion that most people make their coffee or lunch purchases in the same area in which they work. As a result, the app is particularly suited to urban professionals trying to maximize their lunch or coffee breaks. The app is also ideal for corporate programs, who rely on the app to provide small employee perks in the form of credits to spend on team lunches or snacks. Because companies can effectively distribute perks without the need to worry about receipts or multiple billing accounts, Ritual serves as an ultra-convenient alternative to delivery or catering services.
Of course, convenience isn’t the only reason for Ritual’s success. Beyond the fact that the app helps them save time, customers also appreciate that Ritual gives them VIP status at their local favorites and it serves as a concierge for some of best restaurants and cafés in their neighborhood. This means that customers are able to use the app to discover everything from indie coffee shops to off-the-beaten-path restaurants that they might otherwise overlook. In turn, small businesses can leverage the platform to reach a greater number of customers on a daily basis.
So whether you’re looking to grab a coffee on your way into work, pick-up lunch on the go, or hit up your favorite juice bar for a mid-afternoon pick-me-up, Ritual will make these everyday tasks a process that is both easy and extraordinary.
Ritual is a mobile and web app that allows its users to browse through a curated list of the best coffee shops and restaurants in their neighborhood. Once your menu item is selected, customized and submitted, the payment goes effortlessly through the app and users are notified on the status of their order. Upon arrival, your order is ready and waiting without the need to wait in a long line or even pull out a credit card -- just grab and go.
Unlike other apps, Ritual takes a hyper-local approach to mobile ordering, based on the notion that most people make their coffee or lunch purchases in the same area in which they work. As a result, the app is particularly suited to urban professionals trying to maximize their lunch or coffee breaks. The app is also ideal for corporate programs, who rely on the app to provide small employee perks in the form of credits to spend on team lunches or snacks. Because companies can effectively distribute perks without the need to worry about receipts or multiple billing accounts, Ritual serves as an ultra-convenient alternative to delivery or catering services.
Of course, convenience isn’t the only reason for Ritual’s success. Beyond the fact that the app helps them save time, customers also appreciate that Ritual gives them VIP status at their local favorites and it serves as a concierge for some of best restaurants and cafés in their neighborhood. This means that customers are able to use the app to discover everything from indie coffee shops to off-the-beaten-path restaurants that they might otherwise overlook. In turn, small businesses can leverage the platform to reach a greater number of customers on a daily basis.
So whether you’re looking to grab a coffee on your way into work, pick-up lunch on the go, or hit up your favorite juice bar for a mid-afternoon pick-me-up, Ritual will make these everyday tasks a process that is both easy and extraordinary.
Trend Themes
1. Mobile Ordering Apps - Opportunity for businesses to provide seamless and convenient ordering experiences through mobile apps.
2. Hyper-local Commerce - Potential to create customized shopping experiences based on the user's specific location.
3. Concierge Services - Growth potential for apps that offer personalized recommendations and VIP perks to enhance customer experiences.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and coffee shops to adopt mobile ordering platforms and cater to busy professionals.
2. Retail - Potential for retail businesses to leverage hyper-local approaches and offer personalized shopping experiences.
3. Hospitality - Prospect for hotels and travel industry to provide concierge services through mobile apps for enhanced guest experiences.
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