This RiRi by Rihanna Fragrance Campaign Features the Goregous Singer
Jana Pijak — July 22, 2015 — Fashion
References: rihannanow & beautyscene.net
The recently released RiRi by Rihanna fragrance campaign features the Barbados-born singer who poses in a feminine and rose-hued ensemble. The singer's latest perfume is packaged in a vintage-themed bottle that boasts a black and gold lid. Reviving her pink obsession -- Rihanna made waves in a cupcake-inspired Giambattista Valli gown at this year's Grammy's -- the star poses in a satin gown and pulls off matching gloves and pearl-adorned bracelets.
The star, known for her edgy style aesthetic opts for a more classic look in her RiRi by Rihanna fragrance campaign and pays homage to vintage couture in the ad. Her hair is made long and voluminous while her makeup features face-illuminating elements.
Stunning her Rihanna Navy fanbase, the star's newest fragrance is sure to fly off department store shelves.
The star, known for her edgy style aesthetic opts for a more classic look in her RiRi by Rihanna fragrance campaign and pays homage to vintage couture in the ad. Her hair is made long and voluminous while her makeup features face-illuminating elements.
Stunning her Rihanna Navy fanbase, the star's newest fragrance is sure to fly off department store shelves.
Trend Themes
1. Vintage-inspired Fragrance Ads - Disruptive innovation opportunity: Create modern fragrances that evoke nostalgia and incorporate vintage aesthetics to appeal to consumers looking for a retro experience.
2. Celebrity-endorsed Perfumes - Disruptive innovation opportunity: Collaborate with influencers and celebrities to create unique perfume lines that resonate with their fanbase and tap into their personal brand.
3. Face-illuminating Makeup - Disruptive innovation opportunity: Develop innovative makeup products that enhance and illuminate the face, appealing to consumers who want a radiant and glowing complexion.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Utilize new manufacturing techniques and unique packaging designs to create visually appealing fragrances that stand out in a competitive market.
2. Cosmetics - Disruptive innovation opportunity: Explore new formulations and ingredients to create makeup products that enhance the natural beauty of the face and offer long-lasting, luminous effects.
3. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create fragrance campaigns that align with their aesthetic and evoke a sense of nostalgia, enhancing the overall brand experience.
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