The Rijksmuseum x Etsy Partnership Gives Classic Paintings New Life
Meghan Young — February 26, 2014 — Unique
References: rijksmuseum.nl & coolhunting
As much as people might want to appreciate classical works of art in order to expand their cultural expertise, sometimes it is hard to find the beauty in old, stuffy creations; the Rijksmuseum x Etsy partnership recognizes this problem and provides a clever solution. It re-appropriates famous paintings and applies them to everyday items from home decor to fashion designs.
The Rijksmuseum x Etsy partnership is one of a few initiatives the Dutch museum has set into place to ring in a new era for the cultural hub. After a decade-long renovation, it has opened its doors to the delight of many. The Rijksmuseum x Etsy initiative is joined by other unique projects including Make Your Own Masterpiece that encourages younger generations to appreciate historical pieces of art in their own way.
The Rijksmuseum x Etsy partnership is one of a few initiatives the Dutch museum has set into place to ring in a new era for the cultural hub. After a decade-long renovation, it has opened its doors to the delight of many. The Rijksmuseum x Etsy initiative is joined by other unique projects including Make Your Own Masterpiece that encourages younger generations to appreciate historical pieces of art in their own way.
Trend Themes
1. Art-inspired Products - The rise of reappropriating classic works of art in everyday items.
2. Generation Z Art Education - Encouraging younger generations to appreciate historical art pieces in a new way.
3. Museum and Ecommerce Collaborations - Museums looking at ecommerce platforms as an innovative opportunity to promote their historic collections.
Industry Implications
1. Retail - Opportunity for retail companies to offer art-inspired products to reach new customers.
2. Education - Collaborating with museums to integrate art into education for younger generations.
3. Museums - Partnering with ecommerce platforms to grow their collections reach globally.
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