Rickshawale Makes It Easy to Find a Reliable Driver in Mumbai
Michael Hines — November 22, 2011 — Tech
References: rickshawale & springwise
Rickshawale is a new service that lets commuters in Mumbai book a rickshaw simply by sending a text message. The new service is designed to make it easier and safer to find a reliable and safe rickshaw driver on the streets of India's largest city.
Rickshawale ensures that passengers are protected by offering standardized fees from all of its drivers and a promise that no driver will ever refuse his services. Customers also receive added peace of mind in the form of the driver's contact number, name and auto rickshaw registration number. This information ensures that disgruntled passengers will be able to name names should they be stiffed or offered sub-par service.
Rickshawale is also designed to benefit the auto rickshaw owners by offering them more work, repair parts for their vehicles, SIM cards filled with minutes and the opportunity to finance their vehicles. Auto rickshaws aren't too popular in the U.S. (yet), but pan SMS taxi system in America's largest cities could work.
Rickshawale ensures that passengers are protected by offering standardized fees from all of its drivers and a promise that no driver will ever refuse his services. Customers also receive added peace of mind in the form of the driver's contact number, name and auto rickshaw registration number. This information ensures that disgruntled passengers will be able to name names should they be stiffed or offered sub-par service.
Rickshawale is also designed to benefit the auto rickshaw owners by offering them more work, repair parts for their vehicles, SIM cards filled with minutes and the opportunity to finance their vehicles. Auto rickshaws aren't too popular in the U.S. (yet), but pan SMS taxi system in America's largest cities could work.
Trend Themes
1. SMS Auto Rickshaw Services - Disruptive innovation opportunity: Expanding SMS booking services to other transportation sectors such as taxis and ride-hailing.
2. Reliable and Safe Transportation - Disruptive innovation opportunity: Implementing standardized fees and driver information for increased passenger safety and peace of mind across various transportation services.
3. Supporting Auto Rickshaw Owners - Disruptive innovation opportunity: Developing systems to support and empower vehicle owners in transportation industries, such as offering repair parts, SIM cards, and financing options.
Industry Implications
1. Transportation Services - Disruptive innovation opportunity: Introducing SMS-based booking systems and enhanced safety measures in the transportation industry.
2. Mobile Technology - Disruptive innovation opportunity: Leveraging mobile technology advancements to improve booking and communication systems in the transportation sector.
3. Micro-mobility - Disruptive innovation opportunity: Applying the concept of standardized fees and driver information to other micro-mobility options like e-scooters and bike rentals.
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