The 'Rice Pack' Makes Cooking Rice Extraordinarily Simple
Alexander Lam — August 3, 2013 — Art & Design
References: red-dot.sg & yankodesign
The 'Rice Pack' packaging design by designers Park Kyungran, Kim Miyeon and Gho Hyejin makes cooking rice a breeze. The beautifully designed bags measure out the amount of rice you need while guiding you through the cooking process. The packaging contains flaps, markings and perforations that let you prepare rice using a simple 5 step process.
Each Rice Pack has a serving amount and calorie count printed on the front. Upon choosing the correct serving, the bag directs you to fill it up to a clearly marked water line. After shaking the bag, you can unfold the top of the bag and let water drain out through small holes. Upon filling the bag with water again, all you have to do is open a final seal and pour your mixture into a rice cooker.
Each Rice Pack has a serving amount and calorie count printed on the front. Upon choosing the correct serving, the bag directs you to fill it up to a clearly marked water line. After shaking the bag, you can unfold the top of the bag and let water drain out through small holes. Upon filling the bag with water again, all you have to do is open a final seal and pour your mixture into a rice cooker.
Trend Themes
1. Smart Packaging - Opportunity for packaging designs that provide convenience and guidance for cooking.
2. Meal Prep Solutions - Opportunity for innovative packaging that simplifies portioning and cooking.
3. User-friendly Cooking Aids - Opportunity for products that offer clear instructions and step-by-step guidance for cooking.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity for packaging companies to create smart, intuitive designs for food products.
2. Kitchen Appliances - Opportunity for appliance manufacturers to develop kitchen gadgets that integrate with smart packaging for easier meal preparation.
3. Consumer Goods - Opportunity for consumer goods companies to introduce user-friendly cooking aids that enhance the cooking experience.
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