Ribena Juiced Up is a Healthy and Natural Refreshment
Marissa Liu — February 26, 2010 — Life-Stages
References: foodbev
Ribena Juiced Up is a new beverage from GlaxoSmithKline that contains 85% natural fruit juices and 15% water. These no sugar added drinks are one proper serving of the 5-7 daily recommended fruit and vegetable intake.
For now only two flavors of Ribena Juiced Up have been released: raspberry and apply & blackcurrant (Ribena's traditional flavour). Ribena is a favorite with those who typically shun fruits and vegetables because of its sweet and syrupy taste.
For now only two flavors of Ribena Juiced Up have been released: raspberry and apply & blackcurrant (Ribena's traditional flavour). Ribena is a favorite with those who typically shun fruits and vegetables because of its sweet and syrupy taste.
Trend Themes
1. Healthier Beverages for Kids - Opportunity to develop and market innovative drinks that contain high percentages of natural fruit juices and meet recommended daily intake.
2. No Sugar Added Drinks - Opportunity to create beverages that cater to health-conscious consumers by offering drinks with no added sugars.
3. Flavor Diversification in Kids' Drinks - Opportunity to introduce new and exciting flavor profiles in children's beverages, expanding beyond traditional fruit flavors.
Industry Implications
1. Beverage Industry - Potential for beverage companies to tap into the market for healthier alternatives to sugary drinks for children.
2. Health and Wellness Industry - Opportunity for the health and wellness sector to promote and market products that meet recommended intake for fruits and vegetables.
3. Food and Beverage Packaging Industry - Opportunity to design and create packaging solutions that effectively communicate the health benefits and appeal to children for these innovative drinks.
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