This Chart Explains Why Visual Aids are the Way of the Future
Michael Hemsworth — December 10, 2012 — Marketing
References: visual.ly
Staying in the know on revolutionary marketing techniques is key to staying afloat in the modern economy and this infographic breaks down just how to visually appeal to consumers.
"Words are weighty" is the first tip, which sets the tone for the entire chart before going on to explain how too much text can kill any advertising campaign. Next up, the tips and tricks to catching the eye of customers are divulged, which includes using pop culture to your advantage by using snippets of something familiar to get the reader to continue reading.
The Five Pillars of Visual Marketing are explained and include making savvy connections, choosing your content very wisely and learning how to promote with powerfully effective strategies. Finally, finding the right businesses to partner with is essential to making or breaking your campaign.
"Words are weighty" is the first tip, which sets the tone for the entire chart before going on to explain how too much text can kill any advertising campaign. Next up, the tips and tricks to catching the eye of customers are divulged, which includes using pop culture to your advantage by using snippets of something familiar to get the reader to continue reading.
The Five Pillars of Visual Marketing are explained and include making savvy connections, choosing your content very wisely and learning how to promote with powerfully effective strategies. Finally, finding the right businesses to partner with is essential to making or breaking your campaign.
Trend Themes
1. Visual Marketing - Opportunity for businesses to leverage visual content to appeal to consumers and stand out in the modern economy.
2. Minimal Text Advertising - Disruptive innovation opportunity to create impactful advertising campaigns by using less text and focusing on visual appeal.
3. Pop Culture Advertising - Opportunity to engage customers by incorporating recognizable pop culture elements into marketing materials.
Industry Implications
1. Digital Marketing - Innovative approaches to visual marketing can greatly benefit digital marketing agencies and professionals.
2. Graphic Design - Opportunity for graphic design companies to create visually stunning marketing materials with minimal text.
3. Partnership Marketing - Creating strategic partnerships with other businesses can enhance marketing campaigns and generate mutually beneficial outcomes.
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