These Jackets Adjust to the Rugged Outdoors or Chic City Streets
Cadhla Gray — December 20, 2015 — Art & Design
References: kickstarter
These lightweight, reversible jackets sport the ultimate outerwear designs for the traveling man or woman. Made from strong and stylish materials, each side is suited specifically to different environments and associated lifestyles. In the women's version, both sides have water-resistant pockets to hold technology devices, like tablets and cell phones. The hand pockets are fleece-lined and the shape boasts a flattering, tailored fit. Finally, a detachable, sleek hood adds a functional and fashionable element to the jacket, with a built-in cushion for warmth and comfort during travel.
The men's convertible jacket is equally impressive, with the design able to turn into an over-the-shoulder satchel for warmer weather. Designed by Anywhere Apparel, the reversible jackets are a worthwhile investment, providing a coat to bring on any trip, regardless of the location.
The men's convertible jacket is equally impressive, with the design able to turn into an over-the-shoulder satchel for warmer weather. Designed by Anywhere Apparel, the reversible jackets are a worthwhile investment, providing a coat to bring on any trip, regardless of the location.
Trend Themes
1. Versatile Reversible Jackets - Reversible jackets that cater to different environments and lifestyles provide a disruptive innovation opportunity for the fashion industry.
2. Travel-friendly Outerwear - Travel-ready jackets that come with detachable hoods and convertible designs can disrupt the travel industry by providing a practical solution to the needs of travelers.
3. Dual-purpose Jackets - Jackets with dual-purpose designs, such as the convertible and reversible Anywhere Apparel pieces, offer a disruptive innovation opportunity for the outdoor apparel industry.
Industry Implications
1. Fashion Retail - Retailers can leverage the trend of versatile reversible jackets to tap into the market for practical but stylish outerwear.
2. Travel and Tourism - The trend of travel-friendly outerwear offers disruptive innovation opportunities for the travel industry by addressing the unique needs of travelers.
3. Outdoor Apparel - The trend for dual-purpose jackets presents disruptive innovation opportunities for the outdoor apparel industry, offering products that cater to the needs of both outdoor enthusiasts and fashion-conscious consumers.
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