YSL has come out with a new reversible bag. In other words, now you can get two bags for the price of one! The innovation is especially interesting because it comes to us from one of the top designers.
This is one bag that I would by my wife.
Implications - Though the credit crunch is coming to a close, consumers are still looking for ways to get more bang for their buck. Release of reversible, double-use or multifunction pieces is the easiest way for a company to meet this increasing consumer demand, offering consumers more function and the novelty of owning a product that does more than meets the eye.
This is one bag that I would by my wife.
Implications - Though the credit crunch is coming to a close, consumers are still looking for ways to get more bang for their buck. Release of reversible, double-use or multifunction pieces is the easiest way for a company to meet this increasing consumer demand, offering consumers more function and the novelty of owning a product that does more than meets the eye.
Trend Themes
1. Reversible Products - More brands can introduce reversible products as a way to offer consumers more function and novelty in a single item.
2. Double-use Products - Companies can offer more double-use products to meet the increasing consumer demand for more value for their money.
3. Multifunctional Products - The release of multifunctional products can appeal to consumers by offering them more features with a single purchase.
Industry Implications
1. Fashion - The fashion industry can introduce more reversible or double-use items like YSL's reversible bag to offer consumers more function and value.
2. Consumer Goods - Companies in the consumer goods industry can introduce more multifunctional items to meet the increasing demand for products that do more than meet the eye.
3. Home Goods - More brands in the home goods industry can incorporate reversible or double-use designs in their products to offer more function and novelty to consumers.
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