This Eco-Friendly Wrapping Paper Lets Users Celebrate Sustainably
Cadhla Gray — December 13, 2015 — Eco
References: cargocollective & psfk
This Christmas, consumers can put an end to wasted paper thanks to French-designed reusable gift wrap, DONO. The geometrically folded wrapping paper acts like individual gift bags for holiday items. With a draw string on one end, giftees need not extravagantly rip apart the beautifully crafted paper. Instead, the DONO paper is preserved so that recipients not only receive a lovely present, but new wrapping paper for their own gift-giving as well.
Inspired by origami, the designs are timeless and come in solid colors so that they can be reused for all events including birthdays, Christmas and Valentine's Day. The reusable gift wrap is also made of recycled paper to start with, making it truly sustainable. Finally, a long gift tag is attached to each paper, promoting others to forward along the wrapping paper and participate in the shared environmental effort.
Inspired by origami, the designs are timeless and come in solid colors so that they can be reused for all events including birthdays, Christmas and Valentine's Day. The reusable gift wrap is also made of recycled paper to start with, making it truly sustainable. Finally, a long gift tag is attached to each paper, promoting others to forward along the wrapping paper and participate in the shared environmental effort.
Trend Themes
1. Reusable Gift Wrap - Opportunity for businesses to create and market reusable gift wrap products for eco-conscious consumers.
2. Origami-inspired Design - Opportunity for businesses to incorporate origami-inspired designs in their products, providing a unique and visually appealing experience for customers.
3. Circular Economy - Opportunity for businesses to participate in the shift towards a circular economy by promoting the reuse and recycling of materials in their products.
Industry Implications
1. Gift Wrapping - Opportunity for innovation and disruptive business models in the gift wrapping industry by offering sustainable and reusable alternatives.
2. Paper Manufacturing - Opportunity for paper manufacturing companies to adapt their production processes to use recycled materials and meet the demand for sustainable products.
3. Retail - Opportunity for retailers to diversify their product offerings by including eco-friendly and reusable gift wrap options, catering to the growing demand for sustainable solutions.
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