The Return of Arrested Development is Hyped with Familiar Imagery
Kyle Towers — April 14, 2013 — Marketing
References: signup.netflix & ufunk.net
In case you haven't heard, the return of Arrested Development is coming exclusively to Netflix.
This series of print ads effectively promotes the show with simple imagery of popular elements from the show. The simplicity of the ads contrasted against orange and white backgrounds really make them stand out and would certainly steal attention when placed in a magazine. The images used include a banana, which references the Bluth's Frozen Banana stand and a pair of denim shorts, which is what Tobias would wear in the shower.
The return of Arrested Development ads will really hit home with current fans of the show as they showcase inside jokes that will bring pleasant memories. They also attract people unfamiliar with the show by creating intrigue and having people wonder what they are missing out on.
This series of print ads effectively promotes the show with simple imagery of popular elements from the show. The simplicity of the ads contrasted against orange and white backgrounds really make them stand out and would certainly steal attention when placed in a magazine. The images used include a banana, which references the Bluth's Frozen Banana stand and a pair of denim shorts, which is what Tobias would wear in the shower.
The return of Arrested Development ads will really hit home with current fans of the show as they showcase inside jokes that will bring pleasant memories. They also attract people unfamiliar with the show by creating intrigue and having people wonder what they are missing out on.
Trend Themes
1. Simplified Nostalgia Advertising - Businesses can create effective advertising campaigns by using familiar imagery and inside jokes that resonate with their target audience.
2. Attention-grabbing Minimalism - Using minimalistic designs with bold colors can draw attention to advertising and promotions.
3. Print Advertising Renaissance - Print advertising can be a powerful tool when executed with creativity and simplicity.
Industry Implications
1. Entertainment - Entertainment companies can captivate audiences by referencing familiar themes and inside jokes from their shows or movies in advertising and promotional campaigns.
2. Fashion - Fashion brands can create memorable and attention-grabbing ads by utilizing minimalistic designs with bold colors and familiar imagery.
3. Food and Beverage - Food and beverage companies can create effective print ads by using familiar food items or flavors to create intrigue and attract customers.
1.2
Score
Popularity
Activity
Freshness
