The Retrosuperfuture Andy Warhol Collection is at Once Modern and Retro
Meghan Young — April 4, 2016 — Fashion
References: retrosuperfuture & swipelife
The Retrosuperfuture Andy Warhol collection is made for those who are fans of both the brand and the artist. Although it can be argued that Warhol himself could have been described as a brand as well. Either way, the silhouettes all boast a retro aesthetic that the eyewear company is known for. Yet what makes them particularly interesting is the material used.
The optical frames present in the Retrosuperfuture Andy Warhol collection are made out of crystal acetate. Created with the blessing of the The Andy Warhol Foundation, the designs are much more subdued that some would expect from the brand, yet the options are great. And what's even better, the prices are affordable as well.
The optical frames present in the Retrosuperfuture Andy Warhol collection are made out of crystal acetate. Created with the blessing of the The Andy Warhol Foundation, the designs are much more subdued that some would expect from the brand, yet the options are great. And what's even better, the prices are affordable as well.
Trend Themes
1. Artist-inspired Eyewear - The trend of artist-inspired eyewear provides an opportunity for eyewear brands to collaborate and create unique collections with well-known artists.
2. Crystal Acetate Frames - The trend of using crystal acetate in optical frames presents an opportunity for eyewear companies to offer a new, modern material option for customers.
3. Affordable Designer Eyewear - The trend of offering designer eyewear at affordable prices presents an opportunity for eyewear companies to attract budget-conscious customers and stand out in a competitive market.
Industry Implications
1. Eyewear - The eyewear industry can benefit from collaborating with artists and using new materials to create unique and affordable frames.
2. Fashion - The fashion industry can capitalize on the trend of artist-inspired eyewear and offer accessories that combine art and fashion.
3. Art - The art industry can expand its reach by collaborating with eyewear brands to offer limited edition artist-inspired collections.
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