Eytys Introduced Its First Running Shoes with a Nod to 1970s Fashion
Riley von Niessen — September 8, 2016 — Fashion
'Eytys,' a high-end footwear label that's based in Sweden, recently expanded its range with a line of retro runners -- a style that marks a first for the brand.
Now, Eytys is looking to enhance its selection by including new colorways for the model, with each covered in varying neutral tones in order to maintain the elegant aesthetic that the brand goes for.
Included in the 'Jet' series is an all-black version, as well as one that's black, navy and white, another that's white and light gray and one more that's white, dark gray and tan. Each of the retro runners is complemented by a thick sole that's made to be especially functional with a series of rubberized grips on the bottom.
Now, Eytys is looking to enhance its selection by including new colorways for the model, with each covered in varying neutral tones in order to maintain the elegant aesthetic that the brand goes for.
Included in the 'Jet' series is an all-black version, as well as one that's black, navy and white, another that's white and light gray and one more that's white, dark gray and tan. Each of the retro runners is complemented by a thick sole that's made to be especially functional with a series of rubberized grips on the bottom.
Trend Themes
1. Retro Runners - The rise of retro runners presents an opportunity for brands to tap into nostalgic fashion trends and offer modernized versions of classic sneakers.
2. Enhanced Colorways - Developing new color options for retro runner models allows brands to attract a wider range of consumers and cater to individual style preferences.
3. Functional Soles - Designing retro runners with functional soles and rubberized grips offers an innovative solution for improved traction and durability.
Industry Implications
1. Footwear - The footwear industry can explore the retro runner trend by incorporating nostalgic elements into their designs while maintaining performance and comfort.
2. Fashion - The fashion industry can embrace the resurgence of retro runners and collaborate with footwear brands to create stylish and versatile sneaker collections.
3. Sportswear - The sportswear industry has an opportunity to capitalize on the retro runner trend by releasing athletic footwear that combines vintage aesthetics with modern technologies.
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