The Otocycle is Inspired Bikes of the Fifties
Meghan Young — July 21, 2014 — Art & Design
This line of retro electric bicycles is a refreshing change from the futuristic designs that have been hitting the market and the World Wide Web over the last few months. As people adopt higher tech versions of their manual commuter options, companies begin to look at different ways to entice new customers. For Otocycles, that meant a play on nostalgia.
A company based in Barcelona, Spain, Otocycles' collection of retro electric bicycles are specifically inspired by the fifties. With its bold vintage and sporty style, people will love cruising around on these wheels. Of course, it incorporates some modern touches that make it weigh only 23 kilos while boasting an engine that can hit between 40 to 65 kilometers.
Available in a range of colors, the retro electric bicycles are chic and practical.
A company based in Barcelona, Spain, Otocycles' collection of retro electric bicycles are specifically inspired by the fifties. With its bold vintage and sporty style, people will love cruising around on these wheels. Of course, it incorporates some modern touches that make it weigh only 23 kilos while boasting an engine that can hit between 40 to 65 kilometers.
Available in a range of colors, the retro electric bicycles are chic and practical.
Trend Themes
1. Retro-chic Electric Bicycles - Combining vintage style with modern technology to create practical and stylish electric bicycles for commuters and leisure riders.
2. Nostalgia-based Marketing - Utilizing nostalgic themes and designs in marketing campaigns to appeal to customers' desire for novelty and familiarity.
3. Sustainable Commuting Options - Promoting electric bicycles as a sustainable and eco-friendly option for urban and suburban commuters.
Industry Implications
1. Electric Bicycle Manufacturing - Incorporating retro-chic designs into electric bicycle production to attract a wider range of customers.
2. Adaptive Sports Equipment - Developing adaptive electric bicycles for individuals with disabilities or mobility limitations to increase accessibility and independence.
3. Urban Transportation Services - Adapting electric bicycles as a complementary mode of transportation to public transit and rideshare services in urban areas.
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