Alexis Mabille's 70's-Inspired Down-Filled Jackets
Summer Luu — September 5, 2010 — Fashion
References: selectism
Desiner Alexis Mabille is set to debut a small collection of puffy down-filled jackets (aka bubble jackets) for Pyrenex Premium.
Imageries of a typical bubble jacket are usually overbearing and unattractively shaped, but Mabille has found a way to make it look fashionable. He has also given each piece a retro 70’s feel based on shape, color and style. The bomber style, fur-hooded jacket or vest will keep you warm in the winter without all the puffiness.
Imageries of a typical bubble jacket are usually overbearing and unattractively shaped, but Mabille has found a way to make it look fashionable. He has also given each piece a retro 70’s feel based on shape, color and style. The bomber style, fur-hooded jacket or vest will keep you warm in the winter without all the puffiness.
Trend Themes
1. Fashionable Bubble Jackets - Disruptive innovation opportunity: Develop bubble jackets with a fashionable twist to appeal to style-conscious consumers.
2. Retro-inspired Fashion - Disruptive innovation opportunity: Explore the trend of incorporating retro elements into modern fashion designs.
3. Lightweight Winter Wear - Disruptive innovation opportunity: Develop lightweight winter wear options that combine warmth and style without the bulkiness.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate retro-inspired fashion items like bubble jackets into fashion retail stores to attract customers seeking nostalgic styles.
2. Outdoor Apparel - Disruptive innovation opportunity: Develop retro-inspired bubble jackets with advanced materials and technology for outdoor apparel brands targeting adventure enthusiasts.
3. Luxury Fashion - Disruptive innovation opportunity: Create high-end retro bubble jackets with premium materials and unique designs to cater to the luxury fashion market.
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