The Greentoe Retail Platform Lets Gadget Seekers Pick Their Price
Alyson Wyers — November 7, 2014 — Tech
References: greentoe & springwise
This online marketplace and retail platform allows customers to pick the price of their tech devices and connect them to retailers able to provide products at their chosen price.
There is a three step process for Greentoe users. After selecting their desired items -- from cameras to kitchen appliances -- they choose a price they are ok with paying. Greentoe lets their retailer network know about the offer. The first one to accept gets the business.
If an offer is accepted, the retailer covers the tax, shipping costs and delivery. If an offer goes unanswered, buyers can adjust their price and make a new bid. The retail platform takes the form of an iOS app as well, so making offers is even more convenient.
The marketplace helps retailers get rid of stock while consumers get more influence when it comes to pricing.
There is a three step process for Greentoe users. After selecting their desired items -- from cameras to kitchen appliances -- they choose a price they are ok with paying. Greentoe lets their retailer network know about the offer. The first one to accept gets the business.
If an offer is accepted, the retailer covers the tax, shipping costs and delivery. If an offer goes unanswered, buyers can adjust their price and make a new bid. The retail platform takes the form of an iOS app as well, so making offers is even more convenient.
The marketplace helps retailers get rid of stock while consumers get more influence when it comes to pricing.
Trend Themes
1. Customizable Pricing - The Greentoe marketplace allows customers to set their own price for tech devices, disrupting traditional pricing models.
2. Direct-to-consumer Commerce - Greentoe connects buyers directly with retailers, cutting out intermediaries and offering a more efficient shopping experience.
3. Mobile Shopping Convenience - Greentoe's iOS app enables customers to make offers and adjust prices conveniently on their mobile devices, leveraging the growing trend of mobile commerce.
Industry Implications
1. Online Retail - Greentoe's online marketplace disrupts traditional retail by empowering customers to set prices and connecting them with retailers.
2. Tech Gadgets - Greentoe's platform is particularly relevant for the tech gadget industry, allowing buyers to have more control over pricing and getting rid of excess stock for retailers.
3. Mobile Apps - Greentoe's iOS app taps into the mobile app industry, providing convenience and flexibility for customers in making offers and adjustments on the go.
3.8
Score
Popularity
Activity
Freshness
