Target's New Restroom Policy Supports Trans Customers and Employees
Katherine Pendrill — April 22, 2016 — Marketing
References: corporate.target & bustle
Target recently announced a new restroom policy that allows trans customers and employees to use the restroom that matches their gender identity. Following its move to eliminate gender-based signage in its toy section, now the retailer is taking another major step towards making its stores more inclusive.
Instead of forcing customers and employees to use the bathroom that corresponds to the gender they were assigned at birth, Target's new restroom policy gives individuals the option to choose. The policy will be rolled out nationally, which means nearly 1,800 stores will begin enforcing the new rule.
The policy is ultimately designed to make Target stores safe spaces for trans individuals by protecting their right to identify as the gender of their choice. As Target explains in an official press release, "We believe that everyone — every team member, every guest, and every community — deserves to be protected from discrimination, and treated equally."
Instead of forcing customers and employees to use the bathroom that corresponds to the gender they were assigned at birth, Target's new restroom policy gives individuals the option to choose. The policy will be rolled out nationally, which means nearly 1,800 stores will begin enforcing the new rule.
The policy is ultimately designed to make Target stores safe spaces for trans individuals by protecting their right to identify as the gender of their choice. As Target explains in an official press release, "We believe that everyone — every team member, every guest, and every community — deserves to be protected from discrimination, and treated equally."
Trend Themes
1. Inclusive Restroom Policies - Disruptive Innovation Opportunity: Developing inclusive restroom policies that support transgender customers and employees can create safer and more inclusive spaces.
2. Gender-neutral Signage - Disruptive Innovation Opportunity: Eliminating gender-based signage in retail spaces can promote inclusivity and create a more welcoming environment for all customers.
3. Gender Identity Rights - Disruptive Innovation Opportunity: Advocating for gender identity rights in organizations can foster a culture of equality and support for transgender individuals.
Industry Implications
1. Retail - Disruptive Innovation Opportunity: Retailers can differentiate themselves by implementing inclusive restroom policies and creating safe spaces for all customers.
2. Human Resources - Disruptive Innovation Opportunity: HR departments can promote inclusion and diversity by advocating for gender identity rights in the workplace.
3. LGBTQ+ Advocacy - Disruptive Innovation Opportunity: Organizations focused on LGBTQ+ advocacy can champion inclusive restroom policies and gender-neutral signage to advance equality.
1.8
Score
Popularity
Activity
Freshness
