Starbucks is Set to Open Its Fifth Reserve Roastery in Tokyo, Japan
Katherine Pendrill — March 3, 2019 — Business
References: delish
Starbucks fans will soon have a new spot to get their fix with the opening of the highly-anticipated Reserve Roastery in Tokyo, Japan. Like the chain's other Reserve Roastery locations, the Japanese outpost will offer an "immersive coffee and retail experience."
Housed in a building designed by world-renowned Japanese architect Kengo Kuma, the new Tokyo location looks to be one of the most interesting of all the Starbucks Reserve Roasteries. Located in Tokyo's trendy Nakameguro neighborhood, the sprawling four-story space brings together both modern and traditional Japanese inspirations. For those visiting the new cafe, there are options to explore the bean-to-brew process, enjoy Teavana cocktails at the bar, and snack on artisanal Italian fare from the Princi bakery. Not to mention the menu boasts a whopping 60 innovative drink options for coffee lovers to try.
Image Credit: Matt Glac, Starbucks.
Housed in a building designed by world-renowned Japanese architect Kengo Kuma, the new Tokyo location looks to be one of the most interesting of all the Starbucks Reserve Roasteries. Located in Tokyo's trendy Nakameguro neighborhood, the sprawling four-story space brings together both modern and traditional Japanese inspirations. For those visiting the new cafe, there are options to explore the bean-to-brew process, enjoy Teavana cocktails at the bar, and snack on artisanal Italian fare from the Princi bakery. Not to mention the menu boasts a whopping 60 innovative drink options for coffee lovers to try.
Image Credit: Matt Glac, Starbucks.
Trend Themes
1. Immersive Coffee Experiences - Opportunity for businesses to create immersive coffee and retail experiences similar to Starbucks' Reserve Roasteries.
2. Architectural Design Integration - Opportunity to integrate innovative architectural design into retail spaces to enhance customer experience.
3. Expanded Menu Offerings - Opportunity for coffee shops to offer a wide variety of innovative drink options to cater to diverse consumer preferences.
Industry Implications
1. Coffee Retail - Disruptive innovation opportunity for coffee retailers to create unique coffee experiences and enhance customer engagement.
2. Architecture - Opportunity for architectural firms to collaborate with retailers to design innovative spaces that merge traditional and modern aesthetics.
3. Food and Beverage - Opportunity for food and beverage establishments to expand their menu offerings, incorporating artisanal fare and unique drink options to attract customers.
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