The Replay Social Denim Keeps People Connected Via Clothing
Meghan Young — November 2, 2012 — Fashion
References: shop.replay.it & psfk
The Replay Social Denim is made for those who have to stay connected every step they take. The Jeans 2.0 for today's social media obsessed society, it boasts a vinyl pocket that is equipped with a small bluetooth device. This device connects to the wearer's smartphone by way of an app to easily and immediately share updates with their social networks.
A simple click of the Replay Social Denim and the wearer can let people know their location and mood. It has a feature labelled the 'happiness level.' This allows people to choose between eight different moods ranging from positive to negative.
Available in blue and black fabric, the Replay Social Denim comes in different fits including regular-slim or skinny fit for men and skinny or baby boot cut for women.
A simple click of the Replay Social Denim and the wearer can let people know their location and mood. It has a feature labelled the 'happiness level.' This allows people to choose between eight different moods ranging from positive to negative.
Available in blue and black fabric, the Replay Social Denim comes in different fits including regular-slim or skinny fit for men and skinny or baby boot cut for women.
Trend Themes
1. Connected Clothing - The Replay Social Denim showcases the trend of connecting clothing to smartphones and social media, opening up opportunities for integrated wearable technology.
2. Social Sharing Fashion - The vinyl pocket equipped with a small bluetooth device in Replay Social Denim enables instant social network updates, reflecting the trend of fashion items merging with social media functionality.
3. Mood-tracking Wearables - The 'happiness level' feature in Replay Social Denim taps into the trend of wearable devices that track and share users' moods, presenting opportunities for emotional-technology integration.
Industry Implications
1. Fashion Retail - The integration of smartphones and social media in clothing like the Replay Social Denim presents an opportunity for fashion retailers to enhance their products with technology and social sharing functionality.
2. Wearable Technology - Replay Social Denim falls into the realm of wearable technology, showcasing opportunities for innovation in clothing that connects with smartphones and social media platforms.
3. Mood-tracking Technology - The 'happiness level' feature in Replay Social Denim taps into the mood-tracking technology industry, highlighting possibilities for integrating emotion-tracking capabilities into wearable devices.
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