rens is Launching a Sustainable Odor-Free Unisex Shoe
Grace Mahas — June 25, 2019 — Eco
References: kickstarter & get.rensoriginal
rens is a new sneaker company that recently launched on Kickstarter. The company produces sneakers made from 300 grams of coffee waste and 6 recycled plastic bottles. The rens sneaker is also 100% vegan-friendly and made without the use of animal products.
The shoe is not only eco-friendly but also boasts a lightweight and waterproof design. The sure-grip sole has a foam outsole with a rubber grip to give users anti-slip protection while the four-way stretch material allows wearers to have support and comfort without restriction.
The anti-bacterial and breathable fabric lets consumers go sockless comfortably. In addition, the anti-odor technology ensures the sneakers keep a neutral scent. The shoes also have built-in UV protection to ensure its color does not fade. The rens sneakers come in eight colors including white, off-white, grey, black, pink, blue, red, and beige.
The shoe is not only eco-friendly but also boasts a lightweight and waterproof design. The sure-grip sole has a foam outsole with a rubber grip to give users anti-slip protection while the four-way stretch material allows wearers to have support and comfort without restriction.
The anti-bacterial and breathable fabric lets consumers go sockless comfortably. In addition, the anti-odor technology ensures the sneakers keep a neutral scent. The shoes also have built-in UV protection to ensure its color does not fade. The rens sneakers come in eight colors including white, off-white, grey, black, pink, blue, red, and beige.
Trend Themes
1. Sustainable Sneaker Industry - The production of sustainable sneakers using recycled materials and eco-friendly designs offers a disruptive innovation opportunity for the footwear industry.
2. Vegan-friendly Footwear Trend - The growing trend toward vegan-friendly footwear offers a disruptive innovation opportunity for shoe companies to cater to the needs and preferences of vegan consumers.
3. Anti-odor Shoe Technology - The implementation of anti-bacterial and breathable fabric with neutral scent technology offers a disruptive innovation opportunity for shoe companies to improve the functionality and comfort of footwear products.
Industry Implications
1. Sustainable Fashion Industry - The use of recycled materials and eco-friendly designs in the production of fashion products offers a disruptive innovation opportunity for the fashion industry to adopt sustainable business practices.
2. Vegan-friendly Lifestyle Industry - The growing trend toward vegan-friendly products and services offers a disruptive innovation opportunity for companies to cater to the needs and preferences of vegan consumers in various industries.
3. Outdoor Footwear Industry - The implementation of waterproof and anti-slip technologies in the production of footwear products offers a disruptive innovation opportunity for the outdoor footwear industry to improve the functionality and performance of its products.
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