Renault Sandero Nokia
References: news.softpedia
Nokia has collaborated with Renault Brazil on a limited edition 1000 Sandero Nokia cars, a special edition of the Renault Sandero, that features a "complete mobility solution".
The €17,650 ($27,693) car will come with the high-end Nokia N95 mobile handset, the Nokia CK-20W car kit and Nokia's LD-3W GPS module.
Rodrigo Link, Manager, Enhancements Sales, Nokia Brazil is hopeful that, "This car will appeal to a target audience of young, energetic males who want the industry-leading mobile technology of Nokia combined with the quality of a Renault Sandero. This marks the next generation of mobile connectivity."
The Sandero Nokia is the second collaboration between Renault and Nokia, following the Renault Twingo Nokia Edition, which came with a Nokia 6110 Navigator.
Note: the images are of the standard Renault Sandero model.
The €17,650 ($27,693) car will come with the high-end Nokia N95 mobile handset, the Nokia CK-20W car kit and Nokia's LD-3W GPS module.
Rodrigo Link, Manager, Enhancements Sales, Nokia Brazil is hopeful that, "This car will appeal to a target audience of young, energetic males who want the industry-leading mobile technology of Nokia combined with the quality of a Renault Sandero. This marks the next generation of mobile connectivity."
The Sandero Nokia is the second collaboration between Renault and Nokia, following the Renault Twingo Nokia Edition, which came with a Nokia 6110 Navigator.
Note: the images are of the standard Renault Sandero model.
Trend Themes
1. Mobility Solutions - The collaboration between Nokia and Renault highlights the trend of integrating mobile technology with automobiles, offering a complete mobility solution for consumers.
2. Cross-marketing - The partnership between Nokia and Renault demonstrates the trend of cross-marketing between the technology and automotive industries, leveraging each other's brand strengths to reach a wider audience.
3. Limited Edition Collaborations - The creation of special edition cars, like the Sandero Nokia, in collaboration with technology companies reflects the trend of limited edition collaborations to attract specific target audiences and create unique consumer experiences.
Industry Implications
1. Automotive - The automotive industry can explore opportunities to integrate mobile technology and offer complete mobility solutions, partnering with technology companies to enhance the driving experience.
2. Mobile Technology - The mobile technology industry can leverage cross-marketing initiatives with automotive companies to expand their reach and strengthen their brand presence, providing consumers with innovative mobile solutions.
3. Consumer Electronics - The consumer electronics industry can tap into the trend of limited edition collaborations with automotive manufacturers, offering unique and exclusive products that cater to specific target audiences and create buzz among consumers.
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